Judge, 1932-09 · page 4 of 36
Judge — September 1932 — page 4: what you’re looking at
What you’re looking at
# Analysis This page is primarily a **liquor advertisement** disguised as satirical advice, promoting Red Lion flavoring extracts for alcohol. The "SLEEP TIGHT" headline jokes about falling asleep at dull parties—a socially awkward problem. The cartoon shows a man at a party who has consumed Red Lion-flavored drinks and fallen asleep in his chair, captioned "FALL ASLEEP AS SOON AS YOU HIT THE CHAIR." This is presented humorously as a solution to the anxiety of attending boring social events. The text sarcastically advises readers to have their host use Red Lion Flavors to make smooth, palatable homemade alcohol ("20,000 chiropractors" endorse sleep). The ad promises the product is inexpensive (50¢ per gallon) and suggests bringing a bottle to parties. This reflects **Prohibition-era humor** (likely 1920s-early 1930s), when home alcohol production was common and advertised obliquely through "cooking flavors."
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
LEEP TIGHT) —And Dreamlessly at Dull Parties s\R \ at's OUR ROCK 8Orz, oinceR Here Is An % ! Easy Way Out f Of Confining Hospitality Do you worry and fret during the ghastly last hours of a dull party—after you have been crooking your elbow as a de- fense reaction? Do your nerves suffer when the Brooklyn Boys finally scale the transom? It’s so unnecessary! Go to sleep! 20,000 chiropractors tell us that an hour of sleep before midnight is worth two after. Well, then! STOP FRETTING LIKE THIS But make sure that your host has used Red Lion Flavors. They are so smooth and suave they are certain to agree with you. And certainly you can’t take the chance of tossing un- easily in your chair, disturbing everybody. To be on the safe side, take a bottle along to the next party you have any doubts about. It’s very inexpensive—a 50c bottle flavors a gallon and we hope you won’t need any more than that. Your host will welcome it—everybody “makes his own” nowadays. And then, if you invite it, sleep will come—gently, aaa maar as tet peacefully, like falling snow—until the party is over. Your grocer or druggist will have Red Lion (It és a little R E D L | O N better than others, really). If he hasn’t, tell him about your imevarion operation until he breaks down and sends in his order. GIN, RYE, SCOTCH, ETC., Cooking FLAVORS Or write to us. FREE: So many people have written us about these ‘ o < ; : ‘ : = burlesque advertisements that we have put the whole W. A. Taylor & Co., Inc., 12 Vestry Street, New York City. (ois ‘into @ booklet, Well gladly send it 19 you; all (Importers of Martini & Rossi Vermouth and Cusenier Grenadine and Cordials) we ask is that you send us your grocer’s name. comicbooks.com