Judge, 1932-08 · page 3 of 36
Judge — August 1932 — page 3: what you’re looking at
What you’re looking at
# Analysis This page is **primarily advertising**, not satire or political commentary. It promotes the Book-of-the-Month Club's offer of a free, two-volume "Complete Sherlock Holmes" (Sir Arthur Conan Doyle Memorial Edition) to new members. The left sidebar features **portraits of five judges** who select the club's monthly books—identified as Heywood Broun, Christopher Morley, Dorothy Canfield, William Allen White, and Henry Seidel Canby. These were prominent American literary figures of the era, lending credibility to the club's selections. The advertisement emphasizes that membership is "free to join" and highlights the club's prestigious membership. A small photo shows what appears to be a book club gathering or distribution event. This represents **mid-20th century book club marketing**—leveraging celebrity endorsement and the prestige of literary gatekeepers to encourage subscription.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
—for your library V< The Complete SHERLOCK HOLMES in two volumes—1000 pages each—SIR ARTHUR CONAN DOYLE MEMORIAL EDITION ~if'you join the Book-of-the-Month Club now. It costs you nothing to belong... = ——4 A great many people (we know) have been inclined to join the Book-of-the-Month Club, but have neglected to do so largely through oversight. This special offer is made, frankly, to overcome this procrastination by making it worth while for you not to delay longer. We suggest, simply, that you get full information now about what the Book-of-the-Month Club does for you, and then decide once for all whether you want to join, The fact that close to 100,000 judicious readers belong to the organization — that they include many of the most prominent people in the country, in every profession and every walk of life—that not a single one was induced to join by a salesman, but did so after simply reading the facts about what the Club now does for book readers —all these are indications that it is worth your while at Ieast to get the facts about the Book -of-the-Month Club as quickly as possible, and then (if you want to) join. Many people do not realize, for instance, that they may receive the various advantages of being a member, and yct buy as few as four books a year, if they find no more they want out of from 200 to 250 reported upon by the judges. Surely, within the next year, the judges shown here will recommend at least a few new books you will be very anxious not to miss. Why not —by joining the Club— make sure of getting these, get the many other advantages the organization gives book-readers, such as book-dividends, and also get this two- volume Sherlock Holmes, frec? Send the coupon below at once, for full details as to how the Club operates. IMPORTANT—Please Read vn am This is the first time in the BOOK-OF-THE-MONTH CLUB, INC. United States that all of Sherlock 386 Fourth Avenue, New York, N. Y. Holmes (four novels and fifty-six 7” short stories) have been printed Please send me, without cost, » booklet outlining in one collection. The complete VOLUME TWO how the Book-of-the-Month Club operates. This contents are: bfrabeha ote request involves me in 80 obligation to subscribe \Sexplons sees to your service. VOLUME ONE The Valley of True ‘The Adventures of Sherlock Holmes Name .... del Cand} preity . The Editorial Board o; U2 short wore) the Book-of-the-Mont Club ——— dian members through b (Canada) Limited —_—>E>E>E>x__S_S=SESESSSSS— comicbooks.com