Judge, 1932-08 · page 2 of 36
Judge — August 1932 — page 2: what you’re looking at
What you’re looking at
# Analysis This is primarily a **liquor advertisement** for Red Lion flavoring extracts, not political satire. The page uses a humor hook to sell the product. The visual joke shows three male faces labeled with days of the week (MON, TUES, WED) and chemical formulas (Ha, Ha·dia; Ha·Cha·Cha), depicting increasingly cheerful expressions. The headline claims these flavor extracts make users "3 Degrees Happier In 3 Days." The accompanying text satirizes the marketing language itself—admitting they *could* make grandiose health claims (like competitors do) but instead honestly say the product simply tastes good and costs 50¢. The tone mocks both the exaggerated advertising of patent medicines and the notion that melancholy is unnatural and purchasable. This reflects Prohibition-era workarounds, where "flavoring extracts" were often covers for alcohol sales.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
loom is NOT 3 Degrees Happier In 3 Days With Red Lion ON’T be fooled into thinking that melancholy is your he ~ Despondency, dejection and les notrs are not natural! If the high cost of hospitality is making you unhappy, give a thought to Red Lion—and Red Lion will give it right back again. There are so many things we could tell you about Red Lion Flavors. We could say that they “help stir up slug- gish circulation” and “give you wizard control”. That they “bring mouth-happiness” and ‘central heating at nominal expense”. We could add that they give “fully nd maintain finer performance’. But Absorbine, Jr., Buick, Spud, Holland Furnace, Kelvinator and Quality Brand Piston Rings automatic operation” and ‘“‘create a have beaten us to it and we prefer not to be banal. What we do say is that Red Lion gives astonishingly authentic results, and very inexpensively —a 50c bottle flavors a gallon. Apparently they really are better than other flavors—at least we’ve been told so often enough to believe it. If your grocer or druggist hasn't Red Lion Flavors, tell him they will give him appearance” and he will quickly order. Or write W. A. Taylor & Co., Inc., 12 Vestry Street, New York City. (Importers cf Martini & Rossi Vermouth and Cusenier Grenadine and Cordials.) that neat, well-groomed RED LION IMITATION GIN, RYE, SCOTCH, ETC., Cooking FLAVORS FREE: So many people have toritten us about these burlesque advertisements that we have put the whole series into a booklet, We'll gladly send it to you; all we ask is that you send us your grocer's name. comicbooks.com