Judge, 1932-08 · page 4 of 36
Judge — August 1932 — page 4: what you’re looking at
What you’re looking at
# Page Analysis This page is primarily **advertising** for a cruise rather than editorial content or satire. The main advertisement announces a "Sidney Lenz Contract Bridge Cruise" departing from New York on August 20th aboard the luxury liner *Monarch of Bermuda*. Sidney Lenz was a famous contract bridge expert of this era. The right sidebar contains a **bridge puzzle** (a card game problem) with the heading "FREE CRUISE to cruise member who best plays this problem hand!" This gamifies the cruise marketing—participants solving the bridge problem correctly could win a free cruise ticket. The page reflects Judge magazine's audience: affluent readers interested in leisure travel and the increasingly popular game of contract bridge. The puzzle element makes the advertisement itself interactive entertainment for that demographic.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Announcing the.... SIDNEY LENZ CONTRACT BRIDGE CRUISE on the famous super-luxury Liner “MONARCH of BERMUDA” from New York, AUGUST 20th ONTRACT bridge fans! Here's the cruise you've been looking for! A 6-day cruise under the per- sonal supervision of Sidney S. Lenz. All the usual pleasures of a glorious vacation trip to Bermuda on the newest, largest and most magnificent vessel in Bermuda service . . . plus the opportunity to play ... and improve .. . your favorite game under the guidance of world-famous contract bridge experts. Not only will Mr. Lenz deliver a series of interesting lectures on contract bridge . . . but also, along with his equally famous team-mate Commander Winfield Liggett, will engage in play with cruise-members in daily Con- tract Tournaments aboard the steamer. The 6-day cruise includes four days at sea aboard the leis “Monarch of Bermuda,” and two whole days in Ber- x muda. Every moment of the entire trip will be crowded ‘ with good times and exciting adventure. » By arrangement with the Furness Bermuda Line, Cruise members will be entitled to special “contract-cruise” rates ... LESS than regular passenger rates. Rates for cruise-membership will be from $60 to $125 to cruise member who best and will include stateroom with private bath and all . meals aboard the “Monarch of Bermuda.” There will plays this problem hand! be no card-fees or extra charges. Hotel rates $6 per . day up—American Plan. M "occa pate io ne C 4 cruisemember who best Come alone if you wish. There'll be plenty of con- lars 9, cele’ | people: comer genial bridge-fans to keep you company. Or, better FEE paid for the cruise. Only still, make up a party of two, four or more. Everyone's K one solution accepted . . . which ‘ . raean must be turned in to. ship's going to have a good time on this trip! 5] 1065 purser immediately after sailing. #9 oye The solutions will. be judaed ee 10 in order, by correctness, clear- ; P : ness and conciseness. If two For further information, etc., apply to Ge! eone’t conteatians O68 they a® 7 QAKQ74 will receive like prizes. During SIDNEY S. LENZ, } K107 the crue che /ipeiani will be 18 East 48th Street, New York City, #2863 perarces and | he] correc ey or Liggett RN South plays the band at three Hearts doubled. At double- FURNESS BERMUDA LINE, dummy play, with all four bands exposed, North and South 34 Whitehall Street, New York City, vvust win nine tricks against any defense by East and West. All essential variations of attack and defense should be given or as clearly and directly as possible. YOUR LOCAL AGENT. comicbooks.com