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Judge, 1932-06-25 · page 3 of 37

Judge — June 25, 1932 — page 3: what you’re looking at

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Judge — June 25, 1932 — page 3: Judge, 1932-06-25

What you’re looking at

# Analysis This page is primarily a book review column ("Judging the Books") with minimal satirical content. The main cartoon, titled "It's 'Smart' to be a 'Sucker,'" depicts two men discussing a book—one appears to be a salesman or promoter pitching to a skeptical customer. The caption jokes that "straws" make the best "or worst" drink accessory, suggesting the cartoon satirizes how marketing gimmicks ("straws") convince consumers to buy inferior products. The review itself discusses animal-themed books by Frank Buck, Felix Salten, and Paul Eippers. The cartoon's broader point appears to mock consumer gullibility—being a "sucker" for clever advertising rather than quality content. The page is otherwise dominated by advertisements for Stone's Straws, a 24-hour hotel test, and Hotel Lexington, indicating this is primarily a commercial publication page.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Tue splendid books on animals ave come along in a hunk, e the class of its field and each offered with our own special blue ribbon award. If reading about human ac- tivities gives you the meagrims, it’s back to our feathered and furry friends for relief! There is, first, Frank Buck’s “Wild Cargo” Ed. written in collaboration with Anthony and built on the the pai same ognize Mr. who strolls around the jungles of the Buck us a daring fellow world picking up thers, elephants, live delivery to raw tigers, pan- tapirs, pythons for and circuses, fth Ave vicking up blondes for live deliv- n speakeasi Mr. Anthony you remember as Mr. Buck's hopper up. His task is to fix Mr. Buck's anec- dotes up to meet the demands of the high blood pressure of the readers of nickel mayazines Just the same, we are not meaning to cast spinach on Mr. Buck's collab- orator. We thought we'd mention the hopping up process because writers are natural artists and here is a ood example of yood use of the craft. Besides, shots of 1008 much as you stroll along F nue born © underneath the words and literary adrenelin, Mr. Buck's dramatic encounters with his wild freight are thrilling as sixty. Anyone who doesn't like the chapter “Black Fury” in which a leopard gets loose on a ship, tears around, jumps overboard and while swimming for shore vets into a death grapple with a she the type who lolls around movie loges while Greta Garbo lives loosely on Park Avenue. The chap- ter “Animal Magic” is good, too M Rk, PAUL Etppers’ book on “In A My Zoo” is not high pres- sure at all. It is a sort of quiet stroll in shady groves with tigers and lions the author’s companions. Whe Mr. Buck brought ‘em in whole, Mr. Eippers got in amongst them in their city homes (with bars) made friends with them, learned to understand them, live with them in peace and keep them happy. | Actually Mr. Eippers ited” with wild Bengal tigers, broken the ice and struck up a kind of cama derie, getting to the point whe: tigie wanted to play. This sort of thing has lead to a rather profound lot of observation on Mr. Eippers’ part. He has learned that animals have the simple and compound pas- sions of humans. They can be “not but terribly, terribly hur s you can understand an ani- angry JUDGING roe BOOKS mal as you do a human and there is no zoological war between them and us. His book is a nice piece of en- couragement, not to mention, hand- hook, for the person who is thinking of going into the scarcely over- crowded fields of lion taming and cage sweeping. Like Mr. Buck’s book, the book is well stocked with photographs that fit the text : propriately. atti- num- City IAMETRICALLY opposed in tude to these foregoing bers, is Felix Salten’s “The Jungle.” Mr. Salten as you know is a big animal man. softie for a wild deer and a writer of books of understanding for w goes on in the wild forest societies. It was therefore only a matter of time fore Mr. Salten came out of the jungles and discovered the jungle among the asphalt. The City Jun- sle” is a tragedy of the Bide-A-Wee school, only it deals not with broken down Russian poodles but with beasties the Bide-A-Wee doesn't take in. Whoever heard of sending an unwanted 195-pound striped tiger to the Bide-A-Wee home! We find Mr. Salten, then, running thru an entire zoo in a large city, with tears in his pen and pity in his heart. He has looked thru the bars and found animals suffering, mentally and physically. He has accordingly crawled in with them, be- become one with them and learned | to understand what goes on in their He is with them | by old depressed hearts. in spirit and one them, from wheez to cunning bear, nature of their much as a warden can take a row of cells and tell you the story of the man in each, drawing tremendous sympathy. In each case, it is the same story, the poor beast tryiny hard to understand wi is going on around him, meeting only with keeper sympathy; all the while s ring with « ague, terrible restless- one he takes rnival lion ness, to get back to the places where | fresh zebra meat can be had and wings don’t beat against the tops of cages. Perhaps Mr. Salten attributes tou much when he puts sophisticated human thoughts and words into his animal characters (the book is a novel). Perhaps animals are better off in zoos. At least zebras are safe there from the lions and lions from who E but can hunters, thing one One Salten’s sob- can Mr. bing piece twangs on the heart- strings, and is good reading. —TeD SHANE “Have you met a man uhe gets it off a shi “Nope old do make it taste bette Bat the same tuff. straws It’s no joke, Straws make the best (or worst drink taste better! Get the Handy Home Pack age at your druggist’s. Or we'll send a package if you'll write your name and address in the | margin of this ad and send it with one slim dime to Stone Straw Corp., Washington, D.C. SZONES STRAWS Get the Handy Home Package HOUR TEST a day at The rate it with other hot core of comfort, conv i my. Hs of busy shops, not far from nts of Broadway. HOTEL Lexivéron Lexington Ave. at 48th St. New York City CHAS, FB. ROCHESTER, General Manager comicbooks.com