Judge, 1932-06-25 · page 4 of 37
Judge — June 25, 1932 — page 4: what you’re looking at
What you’re looking at
# Analysis This page contains **no cartoon or satirical artwork** — it's an editorial announcement from Judge Magazine, Inc. explaining their summer publication schedule. The text explains that Judge is transitioning to a **two-issue summer schedule** (one in July, one in August) before resuming weekly publication in September. The editors justify this as a practical business decision: advertising revenue drops significantly in summer, so concentrating content into two substantial issues rather than weekly ones makes financial sense. They frame it as pragmatism over tradition, noting the "new publishers of Judge are not much on tradition." This is a straightforward management announcement, not satire. It reflects real Depression-era economic pressures on magazine publishing.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The Next Issue of Judge Will Last You for a Month Tris is the last weekly issue of Judge until September. We are going on a summer-vacation basis. One issue in July. One issue in August. Then back on the weekly schedule in September. Subscriptions extended accordingly. THis is frankly a depression meas- ure. As everybody knows, a large part of our support comes from advertising. We've done very well through the spring. But advertising is not going to be so good this summer. Many advertisers tell us that they would rather use their space in the autumn than now. So we are going to bunch the summer business in two issues, one for July and one for August. Were picking the best of our pictures and jokes and other stuff and intend to turn out two issues that will really be good for a month each. Xs, we know all about the tradition that a magazine ought to keep its schedule sacred. But the new publishers of Judge are not much on tradition. We think it’s just horse sense to accept conditions as they are rather than to buck them and lose money in an abnormal summer. By giving our bank accounts, as well as our pens and pencils, a vacation, we'll be able to make Judge louder and funnier when we get busy with weekly issues again in September. JUDGE MAGAZINE, INC. comicbooks.com