Judge, 1932-02-06 · page 3 of 36
Judge — February 6, 1932 — page 3: what you’re looking at
What you’re looking at
# Analysis This page is **not a cartoon or satire**—it's primarily **advertising content**, specifically a Q&A promotional piece for Mazda Sunlight Lamps (ultraviolet lamps). The text answers consumer questions about UV lamp safety and usage, addressing concerns like eye protection and exposure duration. The right side shows product images of various decorative lamp fixtures available for purchase. At the bottom, there's a mail coupon offering a free booklet titled "Ultra-Violet for Everyone" from Ultra-Violet (Cleveland, Ohio). This represents early 20th-century consumer advertising that mimicked editorial content to build product credibility—a common marketing technique in magazines like *Judge*. There is no political or social satire present on this page.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
” ANSWERING YOUR QUESTIONS about ULTRA-VIOLET INCE the dawn of civilization, men have instinctively turned to sunlight for its beneficence. Today we know that the ultra-violet rays in sunlight are espe- cially beneficial to health. The action of ultra-violet rays upon the skin develops Vitamin D, which as- sists in promoting the growth of strong bones and teeth in children, and helps both children and adults to resist disease. You will find here the answers to many of your questions regarding ultra-violet. Question—Will a Mazva Sunlight Lamp uce sunburn? pre Answer—Ves, if the exposure is great enough. Twenty minutes’ exposure at a dis- tance of two feet directly under the bulb of the Mazpa Sunlight Lamp (Type S-2) will pro- duce sunburn on portions of skin ordinarily covered by clothing (back, chest, upper arms, ete). The sunburn cul not be noticeable until several hours after the exposure. Question—Is sunburn necessary in order to obtain benefit from ultra-violet rays? Answer—No. Sunburn is not necessary For best results you should get a little ultra- violer every day. Question—How long may I remain under a sunlamp? Answer—At 24 inches, it should? take about 20 minutes to cause a mild sunburn on back or chest. At twice the distance it will take four times as long to get sunburn. In case of a ceiling or wall fixture, where you are five or six feet from the bulb, you can under a Mazoa Sunlight Lamp ( hours without sunburn. But remember—even then you are receiving beneficial ultra-violet radiation. Sunburn is not necessary. A GUAKANTEE OF RELIABILITY This emblem is a guarantee that the Gature to which it is attached has been testeo app TESTHD and APPROVED for ithuminat: ‘emblem s for the BEAKDSLEE CHANDELIER MANUFACTURING CO., 216 South Jefferson St., Chicago, Mlinois BENJAMIN ELECTRIC MBG. CO., Des Plaines, Hlinois BRADY MANUFACTURING COMPANY $65 East Larned Se., Detroit, Mich. CURTIS LIGHTING, INCORPORATED, 1123 West Jackson Blvd., Chicago, Hlinois DOMINION ELECTRICAL MFG. € 712 Ontario Avenue, W., Minneapolis, Minn, THE FRINK CORPORATION, HOLOPHANE COMPANY, IN THE KAYL LIGHTOLIER Ct LUMINATOR, INC., 20., THE MILL MOE-BRID Question—Is it necessary to protect the eyes with goggles under a sunlamp? Answer—No. The Mazpa Sunlight Lamp (Type S-2) is as safe as sunshine. Special glass inthe bulb shuts out the shore’waves which ight be harmful to the eyes. You can read or sew under this lamp with perfect safety. Question—Is it harmful to look directly into the bright light of the bulb of the Mazpa Sunlight Lamp (Type S-2)? Answer—It is harmful to look directly at any bright light. Question—How often should I use a sun- lamp? Answer—Daily if possible. That is why many people have a ceiling or wall sunlight fixture in the bathroom—so that every mem- ber of the family gets a little ultra-violet every day. Sunburn is not necessary to health. Question—Why can't I get all the ultra~ violet E need from outdoor sunshine? Answer—Because you don’t spend enough time in the sunshine, for one thing. Ordinary window glass shuts out ultra-violet rays. And in winter, outdoor sunlight gives you very little ultra-violet, even on a bright da Question—Should the aluminum cap be removed from the bulb of the Mazpa Sunlight Lamp (Type S-2)? Answer—Never. The cap reflects heat back into the bulb and increases the ultra- violet output. This cap also reduces direct ¢ from the lamp. Question—What is the difference between the Mazpa Sunlight Lamp (Type S-2) and the Mazpa Sunlight Lamp (Type S-1)? _Answer—The Maza Sunlight Lamp (Type S-1) is a high-powered source of arti- ficial sunlight. The Mazoa Sunlight Lamp (Type S-2) is milder, but just as effective when used at the proper distance. THE NEW MAZDA SUNLIGHT LAMP (Type S-2) This lamp can be operated at an average cost of less than Ihs¢ perhour, Iroperateson aleernat- ing current, and only in futures specially designed for its we.1 Near: The Maza Sunligh Lamp (Type S-1) is also ava able in new Gxtures and for re- newal purpores. 342 Madison Avenue, New Y —E COMPANY, 0 Huron Road, Cleveland, Ohio MPANY, 569-875 Broadway, New York, N.Y. wNOY. 851 Washington Blvd., Chica R COMPANY, Meriden, Ci S$ COMPAD Question—Can a sunlamp fixture be plugged into any outlet? Answer—Yes, provided the current is @ cycle, alternating. But both the Mazpa Sunlight Lamp (Type S-1) and the Maza Sunlight Lamp (Type S-2) must always be used in fixtures made expressly for their use. Below are shorem some of the special futures required for the use of the nero Mazon Sunlight Lamp (Type S-2) MA COUPON FOR FREE BOOKLET “Ultra-Violet_ for Everyone” describes the Mazna Sunlight Lamps (Type S-1 and Type S-2) and illustrates some of the new inexpensive fixtures now available. You may obtain this booklet by mailing the coupon to Ultra-Violet, 2151 Keith Build ing, Cleveland Ohio, Any manufacturerlisted here will gladly send you detailed informa- tion regarding the Gatures made by him. Y. f-------_!-- ----1 ; 220 North Broadway, Milwaukee, Wis ULTRA-VIOLET, 2151 Keith Bldg., Cleveland, Ohio 23-10 Bridge Plaza South, LILC..NLY. g Sy i] isa | : : S. ROBERT SCHWARTZ & BRO., Kindly send me, without charge, a copy of GENERAL ELECTRIC COMPANY, Abadi ; ‘ Frracheny: aes Merchandive Department, Bridgeport, Conn. 1S Vesich Stowe, New York NF. | Ultra Vieles for Everyon | ‘THE EDWIN F. GUTH COMPANY, THE F. W. WAKEFIELD BRASS CO., | Nome | Jefferson & Washington Aves., St. Louis, Mo, Vermilion, Ohio . 7 | HEALTHMASTER SUN RAY LAMP WESTINGHOUSE ELECTRIC [Street and Number DIVISION, LIBERTY ELECTRIC CO., AND MANUFACTURING CO., I ciy an i] $0 West North Street, Indianapolis, Ind. Edgewater Park, Cleveland, Ohio g§ 1