Judge, 1932-02-06 · page 4 of 36
Judge — February 6, 1932 — page 4: what you’re looking at
What you’re looking at
# Page Analysis This page contains two distinct elements: **Left side**: An advertisement for Caldwell Travel Service promoting "Recreation Tours" to Europe starting at $395, featuring the Italian nightclub "La Rotonde." The Art Deco-style illustration shows well-dressed patrons enjoying Continental leisure. **Right side**: An opinion column titled "Looking Ahead" by Chet Shafer, president of International No Got Corporation, addressing business leadership during what appears to be an economic crisis (likely the Depression). Shafer argues businesses should innovate, consolidate, and invest in training workers rather than cutting costs. He advocates for appointing "committees of Brains-Bearers" and training programs—essentially calling for business reform and worker development as solutions to economic troubles. The juxtaposition of luxury travel advertising alongside urgent economic advice creates implicit commentary on class disparity.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
and up all-inclusive rates cabarets, heatres, beach parties . “When Il these are included in the modest rates Q in Rome, do as the Romans.” ever you go on a RECREATION TOUR you'll do as the cosmopolites, the smart thing in the sophisti- cated places. Write for Booklet J, describing these twenty unusual Old World vacations, six of which travel entirely by motor. CALDWELL TRAVEL 665 fifth avenue SERVICE, INC. new york city LOOKING AHEAD By Chet Shafer Pres. International No-Got Corp. W 17H the Marsupial Form of Re ceivership established as a cure for the ills of the Rails Carriers, the International No-Got Corporation turned its attention to general business. General business, the corporation finds, is sound, Attention, however. should be focused, for the present at | .on the future. he crying necd today is for inno- vations. No business is stronger, or, for that) matter, weaker than its strongest, or weakest, innovations. So how about these? Let the made more should ha receipts and notes sho the scane as delegates’ badges. Instend) of making bear the brunt of a recession, let cach State appoint a committee of Brunt- Bearers to take charge of this work, If corporations merge, let the ratio sis of $ ind-Nine-Tenths-for-five-and-Eleven- Nineteenths. Business is siek and tired of the old Four-for-One stuff. Buy more tin, Buy more spandrels. Serve tea and erumpets at all bank- ruptey proceedings. Invite the pub- lie and charge admission. People dote on secing people in trouble! SA coal by the timbale, and spin ich by the ton. Invest all profits in nothing but ured Gold Debentures of fo vernmnents which have been tacitly netioned by the State Department by lack of rejection. Amortize more. Reappoint all former Alien Property Custodians, Buy more tin nde. Decode the code, And then, before it's too late, all business men should turn their atten- tion to their one dominant responsi- bility. Let them ask themselves this question in unison: “When the predicted approach era of prosperity. is ushered in, will usher it in?” That's the fronting every led has healing instruments of business be ittractive. Bills of ladi embossed edges. Checks. id be fringed. business men of exchang ven- Draft a new build- st problem con jer of industry to- day! It cries for action. Now is the time to make the arrangements—to hire the raw) material—to gen competent instructor like Ro the ushers can be trained, hen They will recognize the era when it) dawns. And they will be able to do the usher- in efficiently and with satisfaction to all. It is time for Big Business to Act. Innovate! Amortize! Buy more tin! Don't pick up a heavy package by the string! And busy on them ushers. comicbooks.com