Judge, 1932-02-06 · page 2 of 36
Judge — February 6, 1932 — page 2: what you’re looking at
What you’re looking at
# Ethyl Gasoline Advertisement in Judge Magazine This is primarily a **commercial advertisement** for Ethyl Gasoline, not political satire. The page uses humorous comparisons to market a fuel additive. The four illustrated scenarios ("Day Coach or Pullman?" and "Gasoline or Ethyl?") present lifestyle choices—traveling by basic versus luxury train cars parallels choosing regular versus Ethyl gasoline. The bottom equation shows: regular gasoline + ethyl fluid = ethyl gasoline. The right-side text explains Ethyl's technical benefits: improved engine performance, reduced knock, better cold-weather starting, and year-round reliability. The advertisement targets middle-class car owners by positioning Ethyl as a premium, worthwhile upgrade—the "Pullman" option for motorists. This reflects 1920s marketing strategies using comparative lifestyle imagery to sell automotive products.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ETHYL t | makes 4 DIFFERENCE Ethyl was developed by sutomo- a ' 4 as a 7 OO ROH utd tenis bed QUOC Je ST as there are two ways to travel by the same train, f so there are two ways to travel in your automobile. You can get there with ordinary gasoline—or you can drive more easily and more comfortably with Ethyl Gasoline. | ] > uy ETHYL GASOLINE |=2222 cline Corporation, New York City | comicbooks.com