Judge, 1931-12-12 · page 3 of 36
Judge — December 12, 1931 — page 3: what you’re looking at
What you’re looking at
# Content Description This page is primarily **advertising, not satire or political commentary**. It announces the "Third Annual Lenz Bridge Contest" sponsored by General Electric and Mazda Lamps, with prizes totaling over $25,000. The contest involves solving "ten problems at Contract Bridge," with entries accepted September 26 through November 28, closing December 17. The first prize is a Stutz DV 32 Club Sedan valued at $6,000, plus additional prizes including international trips (French Line cruise, Swedish American Line, Canadian Steamship), a complete electric kitchen, home relighting, General Electric clocks, lamps, and photography equipment. This reflects 1920s-30s **commercial promotion through games and contests**—a marketing strategy where manufacturers sponsored bridge (a popular card game) competitions to advertise products.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
THIRD ANNUAL LENZ BRIDGE CONTEST SPONSORED BY GENERAL @ ELECTRIC MAZDA LAMPS Prizes Valued at More Than $25,000.00. Ten Problems at Contract Bridge. See Judge, September 26th to November 28th. Contest Closes December 17th. First Prize—Stutz DV 32 Club Sedan Valued at more than $6,000, this car will be delivered to the winner fully and beautifully equipped. Special paint job, body and chassis. Chromium wheels—two extras, side mounts. Six Goodrich Silvertown cord tires and tubes. Interior furnishing includes lambskin rug, plush robe, fatigue cushion. Crosley radio and Pyrene fire extinguisher installed. Trips by Water, Rail and Air FRENCH LINE Round trip for two, first class, from New York to France on the “lle de France." the "Paris." or the “France.” Includes elaborate land tour of European countries under direction of Caldwell Travel Service. Mediterranean Cruise for two people. leaving New York March 18, 1932, on the ‘Paris.’ Gibraltar, Morocco, Algiers, Naples, Monte Corlo and other stops included in the itinerary. THE SUNSHINE ROUTE Trip for one to Mexico City and return. Railroad transportation and Pullman Section from winner's home and routed by the Missouri Pacific Lines. Special Prizes from ELECTRIC KITCHEN General Electric Co. will install o complete Electric Kitchen comprising a G-E Refrigerator: Edison G-E Appliance Hotpoint Range, Tooster, Mixer ond Per- colator; G-E Walker Dishwasher; G-E Fons; G-E Clock: appropriate lights: complete G-E wiring system for light, power and heat: Armstrong flooring. HOME RELIGHTED Prize winner's home to be completely relighted (op- propriate fixtures and lamps with necessary rewiring), by expert in illumination and decoration. The latest achievements in scientific lighting. GENERAL ELECTRIC CLOCKS Hostess model electric clocks for the kitchen, finished in various colors, five inch dial, chromium trimmed. Dura Silver metal case olarm clocks, illuminated with bright and dim control, suitable for any room. GENERAL ELECTRIC SUNLAMPS Floor models utilizing type S-1 Mazda Sunlight Lamp, finished in bronze or ivory. Table model utilizing type S-1 Mazda Sunlight Lamp, finished in bronze or ivory. Floor models, lighter model, utilizing the new type S-2 Mazda Sunlight Lamp, finished in silver bronze. Table Model, lighter model, utilizing the new type $-2 Mazda Sunlight Lomp, finished in silver bronze. SWEDISH AMERICAN LINE Kungsholm West Indies Cruise. Eighteen-day cruise for two people to the West Indies and South America. CANADA STEAMSHIP LINES LIMITED Round trip, for two people, to Quebec, Murray Bay ond The Saguenay, with stopover for a day or two at the Manoir Richelieu. Entire trip including meals. THE LUDINGTON LINE Round trip for two persons between New York City and Washington, D. C., by Ludington tri-motored Stinson plane. General Electric Co. AUTOMATIC RADIO-PHONOGRAPH COMBINATION One of the most remarkable sets in the G-E line. Combines finest radio reception, phonograph with automatic record changing ond home recording. Radio is a !0-tube superheterodyne with two 247 Pentodes. Automatic volume control of improved type. Doubly shielded, the outer shield acting os a Helmholtz Resonator. Dynamic speoker. Truly beau- tiful Queen Anne cabinet. Brown walnut, with center- matched butt walnut panels and doors, and hand- rubbed wax finish. Plays ten 10-inch records for approximately 30 minutes before repeating. Tre- mendously improved home recording on 10-inch records is accomplished with no effort or complica- tions. Merely sing, play or talk into a specially designed studio type microphone and then play the records back with remarkable volume ond fidelity. No waiting or delay. Records both radio programs ond “home entertainment.” ASSORTMENTS OF G-E MAZDA LAMPS For the home, including fancy shapes ond colors os well as standard inside frost lamps of vorious sizes. Sufficient lamps in an assortment to completely relight on average home. COMPLETE PHOTOFLASH OUTFITS Including lamps and equipment for amateur photog- raphy indoors or outdoors, day or. night. See December 5th issue of Judge for complete list of prizes 1 comicbooks.com