Judge, 1931-12-12 · page 2 of 36
Judge — December 12, 1931 — page 2: what you’re looking at
What you’re looking at
# Ethyl Gasoline Advertisement, Judge Magazine This is primarily a **commercial advertisement**, not satire. It promotes Ethyl Gasoline, a brand that added tetraethyl lead to fuel as an anti-knock additive (now recognized as toxic). The advertisement uses a Rocky Mountain sheep mascot to represent the product's power and vigor. The visual pun compares the sheep "scampering up hills" with enhanced motor performance—suggesting Ethyl gasoline gives cars superior climbing ability and power on inclines. The copy emphasizes combustion control and smooth power delivery, claiming Ethyl prevents engine knock and overheating. A small diagram shows the additive's chemical formula. This reflects early-20th-century marketing before lead's health dangers were widely understood or regulated.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Ca pee ° i h ill; wilh ETHYL Rocky Mountain sheep have the nimble vigor BEST FOR WINTER, TOO— | Ethyl Gasoline s Ethyl gives motors on hills. Not that Ethyl 1, quick-starting gase the preater power Ethyl fu doesn’t make cars run better on level roads; it si anainiabies © yo self, Ethyl changes coats to suit the season, bringing out your car's best does. But you ought to try it on hills! There’s performance every day of the year. where controlled combustion gets a full chance to prove its value (and saving). The Ethyl fluid in Ethyl Gasoline prevents uneven explosions that cause power-waste, harmful knock and overheating; it delivers power with a smoothly increasing pressure that brings out the best in any motor. e c 6 “AtroTe Combo The activ jentused in Ethyl ts lead Try it. Ethyl Gasoline Corporation, New York City. e8.G.c.197t ETHYL GASOLINE comicbooks.com