Judge, 1931-12-12 · page 4 of 36
Judge — December 12, 1931 — page 4: what you’re looking at
What you’re looking at
# Analysis This page is **primarily a cigarette advertisement**, not political satire. It's a Spud menthol cigarettes ad from the Axton-Fisher Tobacco Company (Louisville, Kentucky). The image shows well-dressed people at what appears to be a social gathering or party. The ad's appeal is to active smokers who consume cigarettes rapidly ("2 or 3-pack-a-day smoker"), arguing that Spud's menthol keeps the smoker's mouth "moist-cool and comfortably clean" despite heavy smoking. The phrase "when fun runs high, do your cigarettes keep pace?" frames smoking as integral to social enjoyment. This reflects mid-20th-century advertising that normalized heavy smoking in social contexts without health disclaimers. This is a historical artifact showing how cigarettes were once marketed as lifestyle products for active, sociable people.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Was FUN RUNS HIGH, DO YOUR CIGARETTES KEEP PACE? ... that’s when you need the Clean Taste! When the party’s on, when laughter is gay and conversation lively...do you just naturally “top” the fun with more cigarettes? Whata time that is for staying “mouth-happy” with Spud’s cooler smoke and cleaner taste! What does it matter if the cigarettes follow one another as quickly as the dances... what matter if you are a 2 or 3-pack-a-day smoker? Spud always keeps Pp your mouth moist-cool and comfortably ¥ z clean. When you discover Spud, you've MENTHOL-COOLED { wee te found full-bodied tobacco fragrance...and CIGARETTES oss = the grand new freedom in old-fashioned $s 90 FOR Gc (U.5)...20FOR 32 (CANADA) Sel tobacco enjoyment! Try it out for yourself! THE AXTON-FISHER TOBACCO CO., INC, LOUISVILLE, KY comicbooks.com