Judge — May 16, 1931 — page 27: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

“BOOKS page ad in the Boston Herald. The family’s tears didn’t last long, for it opened the flood gates of prosperity. One bottle led to another (you know how it is), and soon Lydia's picture adorned the pages of every rag and mag in the country, while millions of gallons of the glorious hogwash poured down God knows how many gullets. America had become “female- weakness” conscious, and thus was Modern Advertising, Lydia's second | boon to humankind, born. its advertising was not so dumb at that. “Ri h for a Vegetable Com- pound” anticipated —you-know-what, ind the boys always leaned back wards in creating extravaganzas w ing the woes of womankind, which isn't so old-fashioned today. How sbout all the testimonials for cure-alls that get meals to set right on nervis stummicks you see about todas Lydia’s only fault was that she didn’t know no grammar. Soon, however, Lydia’s name became a household word in America, being taken for a lovely ride by the newspaper column- ists, the stage, songs and joke mag zines. It was a ride not unlike that taken later by Mr. Ford. It meant 1 few paltry millions to her, and they say Mr. Ford isn’t firing his second maid either from need or pure cha- Lydia sat back and knew how 5 many cures the author as- cribes to the mental suggestion in her idvertising. In these days, when un- seen vitamines lurk in your roughage, who knows but that her elixir was heavy with them and worked subtly while the high wine percentage over- me the pain caused by new cell re- ilding (a painful thing, you know)? We 2 spoonful an hour would have created a pretty comfort- sble edge after about eighteen hours of steady pulling. And why shouldn't mother have an edge? Were you ever 1 mother? N™ s! the heirs, conforming *™“ with the Food & Drug and Prohi- bition Acts, have deboozed the medi- cine, The trend of empire may be east but that of female weakness seems to be toward the south, i needing $4,000,000 worth of the com- pound to overcome it back in Lydia is passing in Ame we wonder who besides Mr. Washburn who thinks Lydia gave birth to Mod- crn Woman) can speak for American womanhood ? ningly having fallen away to a stilt, we can hardly term it robust. Furthermore, female weak- ness still exists, we're sure. You ought to see our bar bills—Trp Suane. Perfection Bue sky above, green turf underfoot and the sparkling air of June, then- finely finished and balanced clubs—and you have the ingredients for a perfect game of golf. Golf club makers all use “True Temper” Steel Shafts on their finer clubs. They know this shaft gives exquisite balance, beauty, strength, life and action. There is a reason for this. “True Tem- per” Shafts are made from seamless tubes of alloy steel by precision methods, Twenty-five operations are required to make them as nearly perfect as golf shafts can be made. “Trifles make per- fection but perfection is no trifle.” THE AMERICAN FORK & HOE CO. Sporting Goods Dicision Kelth Building Cleveland, Ohio steps distinguish "True Temper” Steel Shafts from all others On request we will be pleased to send you our interesting folder called “True Temper Golf Shafts” which ex- plains why “True Temper” Steel S give euch remarkal playing results, TRUE TEMPER ~ STEEL SHAFTS comicbooks.com