Judge — March 28, 1931 — page 23: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

JUDGE The Delancey Street boys have started Spring training. minds. Some people are eye-minded —that means they don’t get anything but in their e nd some people like to have surprises. Now in the matter of Cellophane, it seems to me, we've got to figure out which of these two groups is the largest and take Cellophane steps accordingly. Ey minded people will be sold on Dandy Handy ly Bars through Cello- phane because they will see the pro uct. But people who like surprises will not buy Dandy Handy Candy Bars if they see them first. I would suggest a trade survey before going ahead. On the other hand, I think Cellophane will be inspirational to my sales staff be > it suggests the word sell to them. Yours for pushing Dandy Handy Candy Bar factory fa- cilities to y ad. Duffield Stong. Danny Hanvy Canny Bans, Inc. Inter-Office Memo From: Orville Munix, Sec’y. To: J. A. Tishweiler, Pres. [? just so happened that we were talking about Cellophane the other night, only we were calling it isin- glass. We were doing this because my wife had just bought a new pair of stockings and they had come in this stuff, and my cigar was in it and we got a letter from Ohio, where my cousin has a poultry farm, and he says he is thinking of wrapping his eggs init. Then a bottle of Scotch that groccr swore was six years old came wrapped in Cellopha guess it is not such a new thing after all. But it is not necessarily newness we should look for to build up Dandy Mopernistic Wire—If you ever mention your old Morris chair again—I'll get a divorce! Handy Candy Bar prestige. What we want is tried and trueness. Appar- ently everybody has tried Cellophane, and where there is such unanimity of opinion there must be truth. Yours for all modern improvements. Orville Munix. Danpoy Hanoy Canpy Bars, Inc. Inter-Office Memo From: Ichabod Mindling, V.-P. To: J. A. Tishweiler, Pres. Ts Cellophane, I understand, comes in different colors. What color do you think best suits Dandy Handy Candy Bars? Personally I do not like pink because it is effeminate, and we are making real he-man-sized bars. I also do not think green is very good, because children might then get to thinking Dandy Handy Candy Bars are something like spinach. Of course, we would have to have an ad cam- paign for the new wrapper, and I would suggest as the slogan of this mpaign: “We give a wrap for your trade.” Then we could go on and ex plain what that meant. Yours for building business on the firm sands of service, Ichabod Mindling. The Right Niche “Poor Hardman! He is the most disillusioned person I have ever met. Skeptical, miserly, cynical, un- trusting, he never has a benevolent impulse, never a good word to say.” “Great Scott! How can a man with such a viewpoint get along in the world?” “Oh, he gets along all right. He buys up used cars for an automobile company.” The wrestling champ tries to close a suitcase, a1 comicbooks.com