Judge — March 28, 1931 — page 22: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

THE WRAP By Carroll Carroll Danpoy Hanpy Canpy Bans, Ive. Inter-Office. Memo : J. A. Tishweiler, Pres. To: Executive Board. Re : New Wrapper Idea. I nave had my finger on the pulse of the package trend for some time and am now prepared to mak statement. I believe Cellophane has come into its own. Wherever better things are to be sold this new transparent paper is to be found. Today there is scarcely a product untouched by Cello- phane. Ever an see through it. It sells while it wraps while it displ The nation is Cellophane conscious, and as the nation goes so should go Dandy Handy Candy Bars. I have been told that with the aid of this wrapper our product be exposed through a shimmery veil of loveliness to an eager, anticipatory market. With all this in mind, I wish you would give some thought to Cellophane for decreasing our own sales resistance. J. A. Tishweiler. JUDGE Count; he thinks you're a fake!" Daxvoy Hanpy Canpy Bars, Inc. Inicr-Office Memo From: D. Loth, Treas. ishweiler, Pres. I AM not superstitious, but I will tell ini all for this new Cello- phane which you seem to think—and I am inclined that way too—will do so much for Dandy Handy Candy Bars. Do you remember when you were a little boy they used to give away small red fish that told for- tune These small red fish were to be placed on the palm of the hand. Then they would curl up in different ways and every way they curled up it was a fortune. The meanings of the different curls were printed on the fish. You would look at the way the fish curled and see what your fortune was. Now this Cellophane seems to me to be the same thing as those fish. So my idea is that we might arrange to have the wrappers tell fortunes. using, perhaps, this slogan: “Your personal fortune and a fortune of goodness in every Dandy Handy Candy Bar wrapper.” The under- signed is behind you all the way on Cellophane. D. Loth. From: Duffield Stong, Sales Mgr. To: J. A. Tishweiler, Pres. was reading a book on psychology recently and as a result of that I am of two minds on Cellophane. It seems there are two kinds of people's comicbooks.com