Judge, 1930-01-25 · page 3 of 36
Judge — January 25, 1930 — page 3: what you’re looking at
What you’re looking at
# Analysis This is primarily an **advertisement, not satire or political cartoon**. It promotes the 14th edition of Encyclopedia Britannica as an educational tool for families, marketed as an affordable "home education" resource. The page features a photograph showing a family (appears to be parents and children) gathered around the encyclopedia set, illustrating the product's appeal as a family educational centerpiece. The ad emphasizes that 40,000 families already own it and highlights its 15,000 illustrations and articles by 3,500 world authorities. The "satire" element, if present, is subtle—the ad's breathless claims about how this encyclopedia will transform family life and children's ambitions likely struck some contemporary readers as hyperbolic marketing. However, this appears to be straightforward commercial promotion rather than critical satire typical of Judge magazine's usual content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
40,000 Families already own this new easy means of A , HOME ; EDUCATION Completely New ENCYCLOPAEDIA BRITANNICA Ax AMAZING SUCCESS. That is the only way to describe the reception of this new 14th edition of the Encyclopaedia Britannica. Fresh from the presses, this newest, great- est Britannica has won immediate and enthu- siastic acceptance everywhere. Its has swept the country overnight. Already it is in 40,000 homes. Al- ready it has given thousands of men, women and children a new enthusiasm for learning, wider interests, new ambi- tion, And now you can buy it—have it delivered to you immediately—at an amazingly low price. “Home Education” includes the entire family Published at a cost of more than $2,000,000, made new from cover to cover, the new Britannica is utterly unlike any other encyclopaedia you have ever known. It is built on an en- tirely new plan. A book primarily of today—yet of tomorrow, too. This amazing bock actually brings into the family circle a powerful new influence. It brings culture. It brings knowledge, new opportunity. With the new Britannica in your home,every new day brings new discovery. And so the whole family benefits through this new kind of home educa- tion, Children, especially, make rapid Progress when the new Britannica is at SS SEND FOR FREE BOOKLET TODAY popularity hand. It helps them in their school work, answers their myriad questions, teaches them to rely on themselves. A complete library with 15,000 illustrations Here is the Britannica you have been waiting for. A modernized, human- ized Britannica. More interesting— with articles by 3,500world authorities. More colorful—with 15,000‘new illus- trations from all corners of the world. More practical than ever—with every word keyed to the needs of this modern see SPECIAL OFFER New low price—$5 down Yet the new Britannica is not expensive. It costs less than any other completely new Britannica published in the last sixty years, Mass pro- “duction has brought this in- valuable book within the reach of every American family. Now FOR YOUNG AND OLD ALIKE Children love to browse through these fascinating volumes. The new Britannica assists with school work, brings out unsuspected talents, helps children “find themselves.” THE MAHOGANY BOOKCASE TABLE SHOWN ABOVE IS INCLUDED WITH PACH SET ENCYCLOPAEDIA BRITANNICA, Inc. 342 Madison Ave., New York City obligation on my pact, your 56-page illustrated booklet describing the new Britannica together with low price offer, etc. Name_... NE acne ar eee you can own it—at a new low price. Get the new Britannica now—while the present offer lasts. Take advantage of our easy payment plan. A deposit of only $5 brings you without delay a complete set, with the handsome book- case table included. Before you forget —fill out the coupon below. FREE illustrated booklet Clip this coupon now. It brings you, with- out obligation on your part,ourFreeillustrated booklet containing maps,color platesand specimen pagesfrom the NEW Britannica. Fillout the coupon and mail today. oan Please send me by return mail, without any |