Judge, 1930-01-25 · page 4 of 36
Judge — January 25, 1930 — page 4: what you’re looking at
What you’re looking at
# Analysis of Studebaker Advertisement This is primarily a **luxury car advertisement** rather than political satire. The page promotes Studebaker "Eight" automobiles as status symbols for the wealthy elite ("aristocrats of motordom"). The illustration depicts an elegant couple—likely representing upper-class consumers—examining a Studebaker vehicle. The ad's humor is gentle mockery aimed at car enthusiasts, suggesting that driving a Studebaker Eight proves superiority over other eight-cylinder cars and provides thrills to those who think "all motor cars are about alike." The text lists three "champion" models: The Dictator, Commander, and President, with factory prices ranging from $1,195 to $2,455. The naming strategy suggests aspirational power and prestige associated with automobile ownership during the prosperous 1920s.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“Here's news for your Tattle Tales; we now have a title in the family.” “Ah, secret marriage... good old European name... one of the blood and what not." “Thanks, no. Good old American name—Studebaker—and the title is champion of the world. Lend an eye."" RISTOCRATS of motordom, these new Studebaker Eights, in the truest sense of the term. Patrician style ++. correctly smart . . . even in repose their symmetry is elo- quently expressive of the scintillating performance which has won forthemthecoveted title of world champion motorcars. If you are firmly convinced that now all motor cars are about alike and there are no new thrills in motoring—take your prejudices for a ride in one of these rulers of the road. Then you'll know why those who drive for pleasure drive Studebaker Eights. And you'll understand how these cham- pion cars have made Studebaker reigning favorite among all eight-cylinder motor cars. Studebaker builds three champion Eights. The Dictator, $1195 to $1395; The Com- mander, $1493 to $1843; and The President, $1765 t0 $2495. All prices at the factory. comicbooks.com