Judge, 1929-12-14 · page 3 of 36
Judge — December 14, 1929 — page 3: what you’re looking at
What you’re looking at
# Melachrino Cigarette Advertisement This page is primarily a **cigarette advertisement** for Melachrino brand, not political satire. The illustration shows a couple in formal attire, with the man appearing to offer the woman a cigarette. The ad uses the "Peas Porridge" nursery rhyme as a hook—comparing switching between hot and cold peas porridge to switching between different cigarette brands. The copywriter argues that since all cigarettes are similar "mixtures of domestic tobacco," consumers should try Melachrino instead, marketed as made from "finest Turkish tobacco." The humor relies on the outdated premise that cigarette brands are interchangeable. This reflects **early-20th-century advertising** before health concerns were widely acknowledged. The tagline claims Melachrino has been "an international favorite" for fifty years.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
EAT @| \CCO 1 PEAS PORRIDGE HOT PEAS PORRIDGE COLD Remember the nursery rhyme about peas porridge hot and peas porridge cold and peas porridge in the pot, nine days old? Ordinary cigarettes are just like that. You can shift from one to the other and back again, but all you're really doing is getting your peas porridge hot, cold or elderly. Because they're all mixtures of domestic tobacco—so much alike that only the label enables you to tell them apart. So why not get out of the peas porridge business and try a cigarette that's really different? Smoke a Melachrino and see how good a cigarette can be! Melachrino is made only of the finest Turkish tobacco—smooth and rich and fragrant. Not an ounce of domestic leaf—not a scrap of “mixture”. All coming to you from Turkey, the placed home of the best cigarette tobacco. PLAIN ENDS Once you've tried Melachrinos, there'll be no more cigarette-shifting for you. Remember that Melachrinos are international favorites—have been for precisely fifty years. That is a long time for a cigarette to hold its patrons. But good tobacco is good always. Ask your tobacconist for Melachrinos today. Altogether different— altogether better—altogether right. () MELACHRINOisthe gift of the Q) discriminating. See the special <p holiday packages Christmas 9 Se I> tins of 50 and 100; decorated «J ‘Mh, SP Ctrtons of 100-10's and 200-20's. I THE ONE CIGARETTE SOLD THE WORLD OVER © UNION TOBACCO CO., NEW YORK