Judge, 1929-12-14 · page 2 of 36
Judge — December 14, 1929 — page 2: what you’re looking at
What you’re looking at
# Analysis This is **not a cartoon or satire page**, but rather a **straightforward advertisement** for Gillette razor blades, disguised as editorial content. The page promotes the Gillette Fifty Box as an ideal Christmas gift for men. It lists eight selling points: practicality, novelty (men traditionally bought blades in smaller packs), daily utility, personal use, attractive packaging, superior shaving comfort, longevity, and affordable pricing at five dollars. The only visual humor is mild—the product presentation with holly decoration suggests Christmas gifting. This represents early 20th-century advertising strategy: presenting commercial messages as lifestyle advice rather than explicit sales pitches. There's no political satire or social commentary present; it's purely a consumer product endorsement.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
How to be enews to a man at Christmas Just how does the Gillette Fifty Box qualify as the ideal Christmas gift fora man? Here’s how—on these cight counts: It is practical... Man, famous for his practical mind, insists on useful gifts. obably wouldn't buy this for + «+ From long habit, he is used to getting his blades in packs of five and ten This will bea new andrefreshing idea for him. “IM be sure to use it... Blades are a daily necessity in every man’s life. TheGillette Fifty Box is the most convenient way to have them. It is personal... It’s all to himself, for his own intimate, bathroom use. Itis good looking ... Packed, as you see, in a metal box, velvet lined, with a spring- hinge cover. Blades are enclosed in brilliant Cellophane. It ts truly generous... With fifty smooth, double-edged Gillette Blades in easy grasp, a man can look forward to more continuous shaving comfort than he has probably ever enjoyed before in his life. Ht will last well beyond the Christmas season... For months his mornings will be free from all thought of buying Gillette Blades. I is reasonable in price... Five dollars buys this édeal gift. On sale everywhere. RADIO—Tune in on “The Gillette Blades” every Saturday evening, 9:30 to 10:00 o'clock, Eastern Standard Time, over the National Broadcasting Company's Blue Network, WJZ and associated stations. GILLETTE SAFETY RAZCR CO, BOSTON, U.S. A Gillette <> Give nim shaving comfort in abundance with the famous Fifty Box of Gillette Blades. comicbooks.com