Judge, 1929-12-14 · page 4 of 36
Judge — December 14, 1929 — page 4: what you’re looking at
What you’re looking at
# Page Analysis This page is primarily **advertising and book reviews** rather than political satire. The left side features ads for Frank Tourist Company's Mediterranean cruise (described as "luxurious adventure") and mentions their "Eighth Annual Cruise De Luxe" on the S.S. Scythia departing Jan. 28, 1930. The center contains "Judging the Books," a literary review section discussing new publications, including commentary on Native American representation in literature. The right side features an article titled "I Was a Match Addict?" by Gaston Snack about an "Automatch" product—a novelty lighter sold for $5.00. The piece humorously chronicles the author's obsession with collecting matchbooks before discovering this alternative. The page lacks significant political cartoons or social satire, instead showcasing Judge's commercial content typical of 1930s magazines.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
MEDITERRANCA ADVENTURE / Frank's Eighth Annual Cruise De Luxe— Cunard S.S. Scythia —Jan. 28, 1930 Africa, Asia, Europe ... a daring resumé of them all, 67 superbly planned days in the world’s most scintillating sea... aboard a cruising liner whose polished elegancies chal- lenge those of the suavest club... a shipboard home that luxuriously links the brilliant and the bizarre in Mediterranean ports... the season's most luxurious adventure in travel. World-wise ports interspersed with intriguing places never before visited by any one cruise... Cattaro, Tunis, Malta, Taormina, Ragusa... in addi- tion to exceptionally long visits in Egypt and the Holy Land. Naturally such a eruise has an irre- sistible appeal to discriminating trav- elers... those who know the pric value of 54 years’ travel experience plus the presence on board of a Mr. Frank to personally supervise the minutest details, Rates from $950... including an elaborate program of shore excur- sions. Cunard’s finest First Class ser- viee and cuisine, a free stopover in Europe and return by any Cunard steamer. The membership is strictly limited to 390... half capacity. Four West Indies Cruises January, February, March FRANK TOURIST LCOMPANY | 542 FIFTH AVE. at 45th ST.,NEW YORK 480 PARK AVE. at 58th ST., NEW YORK PHILADELPHIA . . . . . 1529 Locust Street cmicaco . . + 175 No. Michigan Avenue SAN FRANCISCO ° 29 Geary Street LOS ANGELES. + 408 So, Spring Stree® | SUDGING“ BOOKS mN far as our leaky old memory serves, there has been no attempt to chart the mind and times of th. » old true American: the Indian, And what a mine of material he is. + We have been pioneered to death, we have had the Edwardses, the Jukeses, | the Yiddish immigrant, the Eyetal the Al Smiths, the crime and bl | waves and all the rest of the Caboodle, including the Scandi But, aside from a Noble Ide | by J. Fenimore Cooper, a gush of | Zane Greymatter, a lot of In tradition, some obscure dry tomes by the learned professors, some unsatis- factory, romantically-cockeyed history nd a greasepaint epic by the Lasky | Sound and Fury Works, there has been no mature attempt to get under the red skin and inspect his inner workings. We have looked at the Indian as halfway between a breech- clouted stoic with a wolf scent and | something that used to shine in lac- quered splendor outside a cigar store. We shouldn't be surprised if most of the past three generations think of | him in terms of Richard Dix, smeared | with red paint and covered with goose feathers! Now we are coming, we believe, to the Indian age of writin look forward to it with pl will be a splendid chance to make a flesh-and-blood conception and clean up a few odd matters. The first to | come in under the new Indiana, is Oliver La Farge’s “Laughing Boy.” Even tho its story thread reads like something turned out by a Lasky genius, it is a veritable thing of | It tells-excuseitplease—of the | and tragic love of « Navajo | for a girl of his people who has been to the white man’s school and | smeared with the pitch touch of his towns, Yet you can go unashamedly sentimental over this seeming goo, for it is genuinely poetic without spill- ing over. The love setting breathes the hot blast and color of the desert. The chants, prayers and customs pul- sate with the melancholic, weird hard- | ness of the man of the earth: the red | And we asure, | man nobody knows. The obedient reading. public has been told so often why it does what Thurber and E. White, have broken under the strain and in a book called “Is Sex Necessary?” have definitely stated they don’t give a damn. You can excuse the book’s New Yorker preciosity because of the grand draw- ings and the real need for somebody to giggle at the Libido Boys of \ | —Tep 2 it docs that two young professors, J. |* Exclusive news photo of Gaston Snack at Asbury Park Hunt (Circle indicates Saack) el Wasa Match Addie writes Gaston Snack Internationally Known Horseman and Rounder Puts Automatch Through its Paces “T had been a match addict for years. I | used to collect paper match covers . . . | dream about matches . . . my friends smiled | behind my back. When my doctor ordered ine to give up the insidious habie I bought a lighter—but still had to carry matches. Last month I bought an Automatch—and haven't used a match since!"* Poor Mr. Snack! We hope your Jittle message will bring solace to the hearts of other match addicts who have never heard of Automatch. Not only does Automatch light every time but there's not a solitary gadget on the outside to tear your clothes and ruin your temper. In addition, there's a wick that never wears out, an automatic flint-replacement signal and Energine is the only fucl required. Automatch is en- tirely different from any other lighter. . . an ideal Christmas gift Smart, trim, covered with genuine rep- tile skins, Automatch sells Br $5.00 at leading department stores, jewelry stores, drug stores and specialty shops, Automatch Corporation, 267 Fifth Avenue, New York. (AUTOMATCH Reg. U, 8. Pat. 08, The NEW and DIFFERENT Lighter comicbooks.com