Judge, 1929-07-06 · page 2 of 36
Judge — July 6, 1929 — page 2: what you’re looking at
What you’re looking at
# Analysis This is primarily a **commercial advertisement for bottled carbonated beverages**, not political satire. The page uses a humorous fictional narrative framing rather than genuine commentary. The illustrated scene depicts a character named "Jonah" descending a gangplank from what appears to be a submarine ("the Whale-line"), speaking to reporters about his travels. The absurdist humor derives from the unlikely scenario of submarine travel and the character's endorsement of bottled carbonated drinks as essential travel provisions. The text quotes Jonah praising these beverages as "refreshing and delicious but decidedly wholesome" and offering to pose for photographers with an ice box of the products. This is pure marketing wrapped in playful storytelling—using the Biblical reference to Jonah and the whale as a humorous anchor for product promotion aimed at mid-20th century consumers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
RRO SPARKLING MOMENTS in the HISTORY OF BOTTLED CARBONATED BEVERAGES “A Whale of a Trip!’ e ora rip. - i b ... smiled Jonah, descending the Gangplank > | “Lalways journey by the Whale line,” “We submarine travellers ; i nine trey you know, ] ba paler ar fe the! eo find great inspiration in these sparkling | the noted beockes YT aot chess ated bottled carbonated beverages. They're | thoughtful of those little things thatadd net ooy eoeeiies and delicious but & so much to the comfort of a traveller, decidedly wholesome as well. \ “Just for example, on this voyage I “And now if you boys would like a found that the elder Mr. Whale—old photograph for the morning edition, J. G. himself, mind you—had placed I'll be glad to oblige. Shall I assume an assortment of bottled carbonated the pleasant expression of a house- beverages in my stateroom. It was a holder whose ice box is laden with an personal service that I assure you was assortment of these delicious bottled highly appreciated. carbonated beverages?” - gottled ae bs pa V A BOTTLER IN YOUR TOWN THERB’S comicbooks.com