Judge, 1929-05-11 · page 35 of 36
Judge — May 11, 1929 — page 35: what you’re looking at
What you’re looking at
This is **not a political cartoon or satire—it's a straightforward advertisement** for Johnston & Murphy shoes, positioned as a full-page ad in *Judge* magazine. The page promotes "The Golf Oxford, Style No. 309," a specialized golfing shoe with metal studs on the sole. The illustration depicts an idealized country club scene at Mayfair Golf Club (Cleveland, Ohio), showing well-dressed golfers and spectators in a leisure setting with clubhouse architecture visible. The ad's messaging targets affluent golfers seeking quality footwear, emphasizing that the shoes are "approved by notable players" and offer superior comfort and design. The shoe image at bottom-left shows the metal-studded leather sole that distinguished the product. This represents early 20th-century marketing to the upper-class golf demographic—a lifestyle aspirational advertisement rather than satirical content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Ce JOHNSTON & MURPHY ehoe or Men, To the increasing number of golfers who seek a new order of comfort and wear in a superlatively fine golfing 1a shoe—Johnston & Murphy present their latest model. Approved by notable players, this shoe offers the same high quality and skillful design so characteristic of ] &M footwear for sports, dress and business. THE JOHNS MurRPHY S/ SHOE Newark, N.J. 5% Mayfair Golf Club Cleveland, Ohio The Golf Oxford, Style No. 309 Leather sole with metal golf studs distinguish this model in boarded Russia Calf. Sold by'a leading dealer near you. Ask for style booklet. comicbooks.com