Judge, 1929-05-11 · page 27 of 36
Judge — May 11, 1929 — page 27: what you’re looking at
What you’re looking at
This page is primarily **advertising for Melachrino cigarettes**, disguised as editorial content with humorous anecdotes. The main illustration shows a man examining a Melachrino cigarette box while a woman looks on admiringly. The accompanying dialogue presents a romantic scenario where the man demonstrates his superior taste by preferring Melachrino cigarettes, and the woman approves because "from the moment I met you I knew you demanded the best of everything." The left column contains three brief, unrelated humorous anecdotes about card games, soundproofing, and a traffic officer—typical filler content for Judge magazine. **The satire's point**: The advertisement cleverly positions Melachrino cigarettes as a marker of refined taste and sophistication. By framing it as a romantic preference rather than a commercial pitch, the ad suggests that smoking these particular cigarettes signals social distinction and good judgment to potential romantic partners. This reflects 1920s advertising strategy that conflated consumer products with personal character and desirability.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
the righthand advenary ns A BIT" OF DISTINCTION three or more of the The information is the dummy is exposec If cach player, after a Goulash deal is completed, shuffled his | hand before looking at his cards, it would greatly complicate the work of the card wizard and help safe rd the poor unfortunate who occasionally forgets one of his thirteen cards—if there are any such players. nottom cards. t after | A Valve Needed Yes. 1 like bors can he: the room, but the everything we Well I shall be pleased to y tapestry on the “But then we the neighbors sa ant hear what —Prov Meir Jack—1_ kissed Pe was leaving last night. | Tom—Did you get away with d. 1 couldn't get uway without it. Boston Thanxscnier The Insult The trate officer had raised his hand and the lady motorist stopped with a jerk. Said the officer, as he drew out his little book: "As soon as I saw you come round the bend I said to fi at least.” the | you very | | much It's this hat i] that makes me look so old.” : A - M Mee | Motor Aur \ f = Wang ay | - STRAW TIPS t | She: “How did you know I prefer MELACHRINOS?” CORK Ties t He: "From the moment I met you I knew you de- 6 Ths Urine Me Tow Ise 14 manded the best of everything!” art cee Do You Play Bridge? Then Clip This Coupon Tue Union Tonacco Company , $11 Fifth Avenue, New York City C. 5-11-29 Initials Gentlemen:— 1am a bridge player and would like to have yout Nye Melachrino-Bridge offer of (1) GO Mclachtino Ciga Mane rettes—Cork tips, Straw tips and Plain ends, (2) the score pad with the latest rules of contract bridge, 3) Address - two packs of the famous gilt-edge Congress Cards, freeof any advertising, beating my monogram, $4.75 | ‘Value, for which I enclose my check for $2.50. City enececeeeeeeeeeeeenenee=— State The Northampton Baud is outside serenading! L_ - - ———— 1879—1929 + 50 YEARS A LEADER + QUALITY STANDS THE TEST OF TIME 25 comicbooks.com