Judge, 1929-04-06 · page 9 of 36
Judge — April 6, 1929 — page 9: what you’re looking at
What you’re looking at
# Judge Magazine Page Analysis This page from Judge satirizes **celebrity product endorsements**, a growing advertising practice in the 1920s. The main content is the "Adland Letter Box," which mocks the "Countess Katherine Koshowitz"—an apparently fictional celebrity endorser who has promoted countless products since 1899, from patent medicines to baking powder to dog biscuits. The satire targets how manufacturers hired celebrities to lend credibility to dubious products, often obscure ones (hydraulic brakes, "girth reducing treatments"). The top cartoon shows a burglar caught with "ARTCHOO!"—a visual pun suggesting he's stealing from someone with a cold, referencing the business excuse in the caption below. The page also includes brief humorous items: a joke about a steeplejack meeting his girlfriend under a clock, and exchanges about marriage trouble and beauty product sales. The underlying satire critiques both consumer gullibility and the commercialization of celebrity culture during the Jazz Age.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Benoran—There! Adland Letter Box Questions answered regarding advertising celebrities. Adland Editor, Sir: I should like to know about the career of the Countess Katherine RKosho- witz, Can you help) me?—An Admirer. An The Countess Kosho- witz en eminent in the tes- timonial field sinee 189% Made her first appearance in the Go- (1899-1900) ams and Jel pher Falls Chi endorsing Jubil lies. Appearances followed in im- portant rural newspapers (1901 1909) endorsing old Dr. Peptic’s Household) Panacea and M Under the name of Simpkins, won much popularity in metropolitan newspapers en- dorsing Regal Baking Powder. Following frequent appearances (1909-1927) as endorser for tal- cum powders, hydraulic brakes, monkey wrenches and stomach pumps, achieved her first real national success in Saturday Eve- Sue Cure. T knowed I should ai JUDGE “The steeplejack who prom- ised to meet his gal underneath the clock for lunch.” stayed home from business with a cold! ning Host (1928) endorsing merits of Little Corporal Ripless Knee Pants. tured in’ new tional series for Patterson’s Paints, ow being fea Is under con tract to endorse, during 1929, Fogarty’s Fountain Pens. s Hot Water Bags, Dorg Dog Biscuits, Cohen's Cantilever Bridges and Winthrop’s Lon g- life Indestructible ‘Toothpicks. —Anrien L. Liresass If all the people riding in rum- ble seats at this moment were to get out and stand they would stretch. side by side Ned—Well, how is your com panior marriage working out? Jed — Terrible — I've lost my wife's address ! business is he i “Pots and pans.” “Oh—hardware, eh?" “No—girth reducing and facial treatments.” comicbooks.com