Judge, 1929-04-06 · page 4 of 36
Judge — April 6, 1929 — page 4: what you’re looking at
What you’re looking at
# Analysis of Judge Magazine Page This page is primarily **advertising for Studebaker automobiles**, not political satire. The illustration depicts a well-dressed man and woman in a Studebaker Commander Eight Convertible Cabriolet, positioned outside what appears to be a theater or formal venue. The satirical framing is subtle: the opening dialogue humorously references the "Studebaker Commander" as if it were a military or political figure ("Heard the national anthem of the Studebaker Commander?"), treating the car brand with mock-reverence. The text emphasizes Studebaker's performance records and appeals to affluent, status-conscious buyers—"young America" preferring these "smarter, swifter Studebaker champions." The satire targets consumer culture and advertising itself rather than specific politics.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Heard the national anthem of the Stude- baker Commander"? "Shoot". “TH Get By’. On the main drag, high- way, bills, detours—I'l get by—sweet as @ song.” "Right—and ‘The Melody Lingers On'!” . . . HEN the spotlight was turned on the new motor mode, a sparkling quin- tet of smart new Studebakers ran away with the applause... and they are still busy taking curtain calls. In the original designs of these Studebaker Broughams, Convertible Cabri- olets, Victorias, Coupes and Roadsters there is a certain thrilling quality of flowing curve and arresting accent. They express the gal- lantry of Studebaker performance ... that holds a// stock car records for speed and endurance. No wonder young America is showing such enthusiastic preference for these smarter, swifter Studebaker champions. Studebaker Commander Eight Convertible Cabriolet $1645. available on the Commander Six chassis at $1495. T1 one~a roadster far bright days...an enclosed coi frown. Carries four with ease in lounge seat and spacious Six wire wheels and lugeage grid standard equipment. Bumpers and spare tires extra. comicbooks.com