Judge, 1929-04-06 · page 2 of 36
Judge — April 6, 1929 — page 2: what you’re looking at
What you’re looking at
# Analysis This is a **Texaco gasoline advertisement, not political satire**. The page promotes "The New and Better Texaco Gasoline" with the headline "No extra price." The ad's pitch targets motorists who previously paid 3-5¢ premiums for "premium" fuel. Texaco claims their new regular gasoline now matches that performance—forming "a dry gas," starting easier, accelerating quicker—without the markup. The visual emphasizes this through an iconic tall pump at a roadside station, flanked by aircraft and a scenic landscape, suggesting progress and modernity. This reflects 1920s-30s gasoline marketing competition, where brands competed partly on octane ratings and additives. The "high test" phrase referenced fuel quality standards of that era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
LEELA EN OPS No extra price Everywhere ... on highways of every State, stands the Texaco pump, a symbol of high test quality. Motorists who have regularly used “premium” motor fuels, who willingly paid 3¢ to S¢ extra, now prefer the new and better Texaco Gasoline. For Texaco stands every test. It forms a dry gas. It starts easier —it accelerates quicker and, mile after mile, it de- livers a full measure of honest power. Try Texaco today. Learn the real meaning of high test.” THE TEXAS COMPANY, TEXACO PETROLEUM PRODUCTS The NEW and BETTER TEXACO GASOLINE comicbooks.com =