Judge, 1929-01-26 · page 3 of 34
Judge — January 26, 1929 — page 3: what you’re looking at
What you’re looking at
# Analysis This page is primarily a **Listerine advertisement**, not political satire. It promotes Listerine mouthwash as a preventative and treatment for sore throats. The advertisement claims Listerine "checks it quickly because powerful against germs" and kills dangerous bacteria like B. Typhosus and M. Aureus within 15 seconds. It recommends keeping a bottle at home and office as a health investment. The images show people in 1920s-30s attire; one circular inset depicts hands being cleaned with Listerine. A bottom caption features men endorsing "Listerine Shaving Cream," calling it "GREAT!" This represents typical early-20th-century advertising making exaggerated medical claims before FDA regulations. The page contains no political cartoon or satire—it's commercial content, which was common in *Judge* magazine.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
After Exposure—avoid Sore Throat | LISTERINE Checks it quickly because powerful against germs danger sig- trouble— sudden peratur ges in tem- xposure to others in’ overheated of- fices, germ-ridden railway trains, street cars and busses. Wet feet also en- courage it. The moment your throat feels irritated, gargle with Listerine full strength. Sore throat is usually caused by germs—and full strength crms. For example, it killseven the virulent B. Typhosus ) and M. Aureus (pus) germs in 15 seconds, as shown by repeated la- boratory tests. Yet it may be used fi eth in any cavity body Indeed, the safe antisept The moment Listerine enters the mouth it at- tacks the disease-produc- ing bacteria that cause trouble. And unless your sore throat is a symptom of some more serious ing for the s I terine will ch amazingly short tim For your own pi | at To escape a cold use Listerine this way: attacks of cold on “GREATI” They're ream. Ye it. 1