Judge, 1928-11-17 · page 2 of 36
Judge — November 17, 1928 — page 2: what you’re looking at
What you’re looking at
# Texaco Golden Motor Oil Advertisement This is primarily a **commercial advertisement**, not political satire. The page features a Texaco motor oil ad with a humorous illustration rather than social commentary. The cartoon depicts a wealthy gentleman (labeled "Culbert") in formal evening wear, instructing his chauffeur about the quality of Texaco Golden Motor Oil. The joke plays on class distinction: the well-dressed employer observes the oil's superior flow at cold temperatures, expressed in the colloquial phrase "Voilà, it flows, Sir!" The advertisement's humor derives from juxtaposing formal language ("Voilà") with casual vernacular, emphasizing how Texaco's product performs reliably in winter conditions when other motor oils thicken and fail. The chauffeur represents the working-class perspective on practical automotive concerns. This reflects 1920s-1930s advertising targeting affluent automobile owners.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
66 ew? Voila, it flows, Sir!’ Cuthbert has just had his chauffeur make the famous Texaco Zero Pour Test. S° many motors have their bad moments these late Fall days. Outside they stand, shivering silently. q Whir-r-r, goes the starter. Does the motor oil flow? Not always. Not for whole seconds ... not until dry, oil-less pistons have dangerously threatened cylinder walls. In an instant whole hours of faithful life and service are snatched away. § But all this torture, this uncertainty, is so unnecessary. Texaco Golden Motor Oil, famed for its sturdiness and heat resistance, is free of cold-sensitive impurities. It flows at amazingly low temperatures «.. from the first swish of the crank- shaft Texaco Motor Oil protects. This motor oil, clean, clear, golden... pure ...and the new and better Texaco Gasoline, are sold wher- ever you see the Texaco Red Star with the Green T. THE TEXACO TEXAS COMPANY PETROLEUM Make this Test Place a bottle of Texaco Golden Motor Oil in a mixture of crushed ice and salt. In about ten or fifteen minutes the temperature of the oil will be down to about zero. See how freely it pours at that tempera- ture. Try other oils the same way! PrRopvucTs TEXACO ior comicbooks.com FULL BODY