Good & Reese Co.'s Blue Book for Florists

This is Good & Reese Company's "Blue Book" trade catalog, 84th semi-annual edition, January 1, 1930—a wholesale nursery and florist supply house catalog from Springfield, Ohio. The publication advertises shrubs, flowering plants, seeds, and horticultural supplies for commercial florists and growers. Featured novelties include Kolkwitzia amabilis (Beauty Bush) at $10 per hundred; Korean Spirea (Trichocarpa); and Red-Leaved Japanese Barberry at $6-$55 per thousand depending on quantity. The catalog contains extensive sections on flower seeds, featuring new varieties including Larkspur Los Angeles, Calendula Radio, Gaillardia Tangerine, Verbena Mammoth Golden Queen, Petunia strains, and California Sunshine Asters. Indexed products span perennials, shrubs, vines, and houseplants, with pricing structured by order size and payment terms specified (3% cash discount, 2% ten-day, net 30 days). The catalog includes standard business terms and conditions for wholesale trade customers only.