Fashion Illustration from Gazette du Bon Ton

This hand-colored pochoir print from the luxury fashion magazine Gazette du Bon Ton showcases two women modeling haute couture designs by Jeanne Lanvin and Beer. The standing figure wears a tailored suit with ornamental jacket; the seated woman displays a racing gown. Executed in red ink with selective hand-coloring, the composition reflects the magazine's Art Deco aesthetic and its target audience of wealthy Parisian society. Rather than satire, such fashion plates functioned as aspirational imagery—ancestor to modern fashion illustration and advertising art. The pochoir technique, involving hand-application of pigment through stencils, allowed for precise color registration and luxurious finish befitting the publication's elite readership during the interwar period.