Pulp Fiction, 1922 · page 8 of 126
Photoplay Magazine Cover — page 8: what you’re looking at
What you’re looking at
This is an advertising page from *Photoplay Magazine*'s advertising section. The full-page advertisement, titled "How Did They Do It?", makes a meta-argument for the value of advertising itself. It begins by asking readers to imagine life without modern conveniences, then argues that advertising has been essential to human progress and development—making the world "better housed, better fed, better dressed." The ad concludes by urging readers to pay attention to the advertisements throughout the publication, claiming they serve as "an authentic and essential guide to the markets of the world" and will "prove invaluable to you." The page is essentially an advertisement promoting the importance of reading advertisements.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Puoroptay MAGazinE—ADVERTISING SECTION How Did They Do It? O you ever wonder how the ancient folk got along without the comforts and conveniences of today? Without window-glass, without tooth brushes, without automobiles, without soap, without tele- phones, breakfast foods, stoves, and virtually all the items we consider bare necessities of life. And have you ever wondered at the part adver- tising has played in the world’s development? It has made and is making the world better housed, better fed, better dressed. It has increased the world’s capacity for things that elevate, improve and idealize the important business of living. It is a big, vital force in fostering convenient and com- fortable life. Home! Can you Imagine your own empty ot advertised products? Advertising 1s an authentic and essential guide to the markets of the world. Without its direction you lose much, and overlook much. Don’t fail to read the advertisements you find in this publication. Follow their guidance. They will prove invaiuable to you Krecy advertisement in PHOTOIMLAY MAGAZINE is guaranceed, (Cl A) AA ICe bool KS (E(o) m