Photoplay Magazine Cover — page 7: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

———— . . HEY have just returned from a dance, It is rather Jate, but the folks are still up. Should she invite him into the house or sey good-night to him at the door? Should he ask permission to go into the house with her? Should she ask him to call at some other time? There are countless other problems that, arise every day. Should a woman allow a man she knows only slightiy to pay her fare on car or train? Should «a man offer his hand to a woman when he ts introduced to her? When walking with two women, should a man take his place between them or on the outside? Those who know how to act under all circumstances are usually considered charming and cultured, But those who are always committing embarrassing mis- takes, who do and aay the wrong thing at the wrong time betray themselves as un- cultured, , The Value of Social Knowledge Evervone loves to attend danets and theatres, to mingle with cultured, bril- iant people, to take part im social fune- tions, Without the social knowledge which gives one polish and poise, one cannot hope to be happy and at ease in these circles, Social knowledge, or et- iquette, serves as a barrier to keep the crude and unpolished out of the cireles where they themselves would he embar- yassed and where they would cuuse mor- tification to others, Through generations of observation in the best circles of Europe and America, these rules of etiquette have come down to us—and today those that have stood the test of time must be observed by those who wish to be well-bred, who wish to avoil embarrassment and humiliation when they come into contact with cul- tured people. The man or woman who knows the rules of etiquette should be able to mingle with brilliant eultured people and yet feel entirely at ease, always calm and well- poised. And if one knows how to con- duct oneself with grace and confidence, one will win respect and admiration no matter where one chances to be, The charm of manner has a greater power than wealth which or fame—a pore admits one to the finest circles of society, What Do You Know About Etiquette? Perhaps you have often Invite U : hy ere eS | i 3 i Dt tions correctly, addressing ser- vants correctly? Do you know the etiquette of weddings, of funerals, of dances? The Famous “Book of Eti- quette” In Two Volumes Sent to You Free for Examination 3 1 2 There are two methods of ‘i gaining the social polish, the social charm that every man and woman must have before he or she can be always at eaxe in cuitured society. One mothod is to mingle with society for years, slowly acquiring the correct table manners, the correet way to conduct oneself at all times, in all places. One would learn by one’s own humiliating mistakes. The other method is to learn at once, from a dependable authority, the etiquette of society, By knowing exactly what to do, suy, write and wear on all oveasions under all conditions, one will be better prepared to usxocinte with the most highly cultivated people and yet feel entirely at ease. At the theatre, im the restaurant, at the dunce or dinner one will be i eb PuHoropnay MAGAZINE—ADVERTISING SECTION 7 iti ae sd SOLE E77) th a second time may not wear white? Even the origin of each rule of etiquette is traved, and, wherever possible, explained. You will learn why the bride usually has a caicd-of- honor, why blick wae chosen us the color of mourn- ing, why the noan rhises his hat, As boteresting ns a story—set while you read you will be aeguiring the knowlodge that will protect you against embarrnes- mnt and humilation Examine these two faneows Volume at our expense Let we vend you the Book of Ttiquette freee for | G& days Rend the tubles of contents in the boolse: Ginnev at the illustrations Real one of two of | the interesting chaptern, And then decale whether or not you want to return the «plendid set. You will wotnter how vou could have ewer done so lung with- wondered what to do on a certain puzzling eceasion, what to wear to some un- usual entertainment, what to say under certain cir- cumstances? Do you know, for instance, how to word an wedding announcement in the newspapers? Do you know how to acknowledge a gift? Do you know the correct thing to wear to 2 formal dinner? Do vou know how to in- troduce & man to a woman, how to plan a tea-party, how to decorate the home for a wedding? Do you know how to overcome sell- consciousness, how to have the charm of correct speech, how to be an ideal guest, an ideal host or hostess? you know all about such important details as setting 4 dinner table correctly, addressing invita- When you write to advertieers phase mentions PHOTOPLAY MAGAZINE, Do ¥ How Many of These Questions Can You Answer? Should the engaged ¢itt etn broider her none with rf own initiate or the initinis af ber future cearriod nase? What & tho onrreet way to vat corn om the cob in @ public dinine-reorn? Doc: the xoman who marries for the eocoed Une Wear @ velit In lt correet for fh woemnanm tH venr a hot in & feetaurant or hosel dleime-room bn the evo- ning? liow should weiding gifts or birthday etfte be sekonwlinigod? To sending om invitation or anneanceermt to & teolly m whee there are ailell ohiberen, je HM ocarreet to wee the form “amt family’ on tho onwetope? graceful and charming— confident in the knowledge that one is doing or sav- ing only what is correet The famous two-volume set of the Book of Eti- quette has solved the prol- lom in thousands of fam- ilies. Into these two vol- umes have been pathored all the rules of etiquette Here you will find the s0- lutions to all your etiquette problems-—how to word in- vitations, what to wear te the theatre or dance, how much to tip the porter or waiter, how to arrange a chureh wedding. Nothing is omittenl. Would you like to know why rice is thrown after the bride, why & temaup ix usually given to the engaged girl, why the woman who marries for the mat at Within the 4 daye’ free examination period, you have the guaranteod privilege of returning the books without obligation. If you decile to keep them, aa we believe vou will, aienply « nd ¥ss WO in full pey- thent—eml they are yours. But be eure you take ndvantage of this {ree exnatnination offer, Semel the coapun utonee! Neon Doulbloday “Too, Dent. 74, Oveter Thay, N.Y -_——-—_ se — ee HK eK ee ee ee He ee NELSON DOUBLEDAY, Inc., Dept, 775, Oyster Bay, New York Without mency in advance, send me the two-volemeo eet of the Took of Rtiquotte tree for 4 @aye exaotua- thon, Withlis & days E will either return the books or Keep then asd sol you only $5 4) in full peauent. Name, (Pheaee Write tially Aire ony State . jie beck (hiv square If pou want these books with tho caut(ful frell-tearaer bineiag at $3.00 ehh 5 days’ on- atnitiatios privilege. CoOnnicloookx<s.Conn