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Pulp Fiction, 1922 · page 65 of 126

Photoplay Magazine Cover — page 65: what you’re looking at

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Photoplay Magazine Cover — page 65: Pulp Fiction, 1922

What you’re looking at

This is an advertising page from *Photoplay Magazine*'s advertising section. The page promotes Lux soap flakes through an endorsement from the North Star Woolen Mill Company. A letter from the manufacturer claims that testing showed Lux is the safest way to wash fine woolen blankets, preventing felting and harsh texture. The advertisement includes a photograph of a woman in an apron holding a blanket, alongside the letter and a product image of Lux soap flakes. The ad directs readers to request a free booklet on laundering advice from Lever Brothers Company in Cambridge, Massachusetts.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

PuHotopLAy MAGAzINE—ADVERTISING SECTION 65 Pests made by great manufacturer of blankets show safest way to wash them +s yt i ¥ me,? te INE woolen blankets will last a life- time if properly cared for, but a single careless laundering can ruin them— felt them and make them harsh. ae Se Ew . The manufacturer is as interested as the owner in finding the safest way to wash fine blankets. For this reason, the makers of the North Star blankets had extensive washing tests made. The letter from The North Star Woolen Mill Co. tells what these tests showed them about washing blankets and why they en- thusiastically recommend Lux. <tiSecoeRy Crate a « tone * we ‘.. “Conv 2 ‘ ~~ v ity, ego : Wash your blankets the way the North Star Woolen Mill } Company recomme ads. These directions are in our booklet of expert launder- t ing advice. Send for it today Z —ait is free. Lever Bros. Co., Dept.S.5, Cambridge, Mass. When you write to advertisers please mention PHOTOPLAY MAGAZINE. (CO)ANMUGC boo So COU