Life — November 28, 1930 — page 4: what you’re looking at

What you’re looking at

# Golden Rule Week Advertisement This is a **charitable appeal, not political satire**. The page advertises "Golden Rule Week" (December 7-14), a campaign promoting Christian charity during the holiday season. The central message appeals to affluent Americans: those whose children have food should donate to starving children elsewhere. The illustration shows a mother and child at a window with Christmas decorations, contrasting with the implicit image of hungry children outside. The campaign explicitly references international child starvation ("American children and children of many nations, are STARVING"), likely referencing post-WWI humanitarian crises in Europe and Asia. The "Golden Rule" framing ("Whatsoever ye would that others should do unto You...") invokes Christian obligation to wealthy readers, positioning charitable giving as both moral duty and practical response to global suffering.