Life — August 8, 1930 — page 3: what you’re looking at

What you’re looking at

This page is primarily **advertising for Colgate shaving products**, not political satire. The left column contains a letter from "Lucy B. Walli" (likely a pseudonym) at Life's Paris office, offering travel tips to readers visiting Europe and mentioning Life's Paris office services. The right side features a **Colgate advertisement** explaining why their lather produces a closer shave. Two comparative microscope images show the difference between ordinary lather and Colgate's lather—the latter having smaller bubbles that penetrate beard hair more effectively. The advertisement includes a coupon offering a free sample of "After-Shave" lotion. This is **vintage advertising copy** emphasizing product superiority through pseudo-scientific claims about bubble size and beard softening.