Life — August 8, 1930 — page 2: what you’re looking at

What you’re looking at

# Cord Automobile Advertisement This is a **car advertisement**, not political satire. It promotes the Cord automobile, highlighting its front-wheel-drive technology as a competitive advantage. The illustration shows a Cord sedan at the bottom, with various other vehicles (motorcycles, bicycles, and rear-drive automobiles) stacked above it in a radiating burst pattern. The tagline states: "You cannot appraise the Cord with any rear drive automobile in terms of each other." The message is that the Cord's front-wheel-drive system made it fundamentally superior and incomparable to conventional rear-drive vehicles. Prices and manufacturing details for Auburn Automobile Company are listed below. This represents early automotive marketing emphasizing technological innovation as a selling point.