Judge — August 1938 — page 27: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Around and About (Continued from page 9) enter, and that ought to breathe enough life into you to make you enjoy the Kéttbullar, better known by their ple- beian title of Swedish meat balls. After the smérgasbord and that, it’s every man for himself. Things To Think About During August After they complete their current pic- ture, “Five of a Kind,” the Dionne Quintuplets will have received a little over $300,000 for their motion picture work alone. New York is dirty. On the Record (Continued from page 17) COLUMBIA Gaelic: Summer Has Come and Dear Love of My Heart—London Gaelic Choir conducted by J. S. MacIntyre. Voices of Spring—Waltz (J. Strauss) —Orchestre Raymonde conducted by G. Walter. Sonata No. 3, in D Minor, Opus 108 (Brahms) —Joseph Szigeti, Violin, and Egon Petri, Piano. In Witness Whereof (Continued from page 23) Being myself neither Irish nor Jewish, I desire to intervene in the struggle between the two cultures which I behold on your editorial pages. The peacemaker is, I fear, to be called God's son only in the future tense: striding down no-man's-land is not very safe in the present. But I will take the tisk. Reason has no blind spot, for it is always concomitant with love. Love never fails. Violence always fails. Only the reason and love accidental to violence ever make it seem to succeed. And is it really true that only the Jews now practice the religion of Jesus Christ? EpmMuND KELLY JANES, Oakdale, Calif. Certainly in trying days such as this, one is grateful to the humane, forward-looking, and progressive Christians who express an inter- est in the welfare of the Jewish people, as well as all those who are victims of the on- slaught of reaction. The Jewish people by themselves, regard- less of the “Sulzbergers, Sterns, Blocks, Annenbergs,” will not be able to check prej- udice. The conquest of anti-Semitism re- quires the alliance of Jew and non-Jew, of all lovers of peace, justice, brotherhood, irrespec- tive of race, nationality, or creed. Furthermore, checking prejudice is not only to the interest of the Jew but all those concerned in preserving liberty and truth. It can be shown that when one section of the nation's population has its rights trampled upon, the liberties of the rest of the people are subsequently imperiled. HERMAN POLLACK, Blytheville, Ark. HOW TO BUY There's a lot of nonsense talked about buying. People say you can’t just learn how, you have to be born with the gift. But that's a lot of nonsense. All it takes to buy is perseverant self-training, men- tal discipline, and a practical application of psychology in meeting people. Obviously—but how often buyers for- get it!—first impressions are important when dealing with salespeople. The cus- tomer who is neatly togged out, freshly shaven, and well-trimmed around the neck and ears, has a running start toward a purchase. Don’t handicap yourself by slouching into a place of business, hands in pock- ets, eyes vacant, jaw sagging and like as not a fag dangling from your mush, The clerk is a busy man, or woman, as the case may be, and has no time for lugs. The next step is to establish personal contact wth the clerk and arouse his in- terest. This is easy enough if the buyer has prepared himself by securing a little information about the prospect; his name, family life, hobby, etc. The ice is immediately broken, for instance, if you can say: “Mr. Goldweather, I believe. And how is little Orlinda, your infant daughter? I heard she was down with the croup lately but sincerely hope she is O.K. again now.” Or the interview may be opened by referring to some local happening of interest. If a building has just burned down across the street, it is often effec- tive to speak up in a congenial manner and say: “Did you know a building just burned down across the street?” The alert buyer will always be on the look- out for such lucky breaks. Creating in the salesman a desire to actually sell what you want is an art in itself. And best accomplished, of course, by making him think that the sale is really bis idea. Never, never be guilty of the inex- cusable naivete of attempting to create this desire-to-sell by flatly requesting the coveted article. (Never, at least, unless your approach has been such that the salesman already considers you a true and valued friend.) For instance, the inexperienced buyer is apt to enter a haberdashery and bruskly announce: “I want a red tie.” And as a result of this inept approach, he often finds himself being shown, and with pointed con- tempt, the establishment's line of fancy mufflers. The skilful buyer says: “My friends tell me I should never wear red ties.” This stimulates the inbred supercilious- ness of the haberdashery clerk to a fine fettle, and he immediately replies: “Your friends are bughouse. Let me show you a red tie that does not wrinkle, can be washed to produce red ink, and will make you look like somebody.” And once the desired article is actually mentioned by the salesman himself, the buyer need only say: “I'll take it." But he should speak up quickly and decisively; never giving the pros- pect a chance to hesitate and mumble something about coming around tomor- row after he's talked it over with the little woman. —RIcHARD ADAMSON. comicbooks.com