Judge, 1938-01 · page 9 of 88
Judge — January 1938 — page 9: what you’re looking at
What you’re looking at
This page is primarily an advertisement for the Literary Guild of America, promoting a membership offer for Thorne Smith's "3 Wittiest Novels" in a single volume. The ad emphasizes Smith as "America's Master of Rabelaisian Humor," highlighting his reputation for writing bawdy, unconventional fiction with lusty funny characters. The advertisement focuses on membership benefits rather than satire: free enrollment, savings up to 50% on book purchases, and bonus free books twice yearly. The copy stresses that members buy only books they want at discounted prices. There are no political cartoons or satirical illustrations on this page—it's purely commercial content designed to recruit new Guild subscribers by offering the Thorne Smith collection as an incentive.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Illustrated bey ROESE Now in ONE Volume..a *6 Value! YOU JOIN THE LITERARY GUILD NOW! GUILD MEMBERSHIP The Guild selects for your choice each month the outstanding new books before publication—the best new fiction and the best new non-fiction. “Wings’—a sparkling, illustrated little journal—comes free each month to members. It describes the forthcoming selections and recommendations made by the editors, tells about the authors, and contains illustrations perti- nent to the books. This invaluable guide to good reading comes a month in advance, so members can decide whether or not the selected book will be to their liking. You may have the Guild selection any month for only $2.00 (plus a few cents carrying charges) regardless of the retail price. (Regular prices of Guild selections range from $2.50 to $5.00.) Or you may choose from 30 other outstanding books recommended each month by the Guild—or you may order any other book in print at the pub- lisher's price. But you need not take a book each month. As few as four within a year keeps your membership in force. GUILD MEMBERS SAVE UP TO 50% Outstanding of all advantages of Guild membership,- particu- larly at this time, is the saving in cost of books. Guild savings are not merely fractional savings. When you can get a $3.00, $4,00, or $5.00 book for only $2.00, you can see at once that your book bills can be cut in half, and that you can afford to buy more books you wish to read this way than under any other plan. Bonus Books Free Twice a Year to Members! This popular new bonus plan now makes it possible for Mem- bers to get an additional NEW book every six months, ABSO- LUTELY FREE. Full details of this special plan will be sent you upon enrollment. Subscribe Now—SEND NO MONEY The special features of Guild membership guarantee you greater economy, convenience, and satisfaction than any other method of book buying. Remember: you buy only the books you want and may accept as few as four books a year. The Guild service starts as soon as you send the coupon. Our present special offer gives you THE THORNE SMITH 3-DECKER absolutely free. This book will come to you at once, together with full informa- tion about the Guild Service and special savings. LITERARY GUILD OF AMERICA, Dept. 11.E, 9 Rockeloller Plaza, New York America’s Master of Rabelaisian Humor Not since Rabelais himself has any author created such lustily funny books as Thorne Smith's! No modern writer of genius has ventured to put in print such unrestrained char- acters, and to place them in such brilliantly unconventional situations. Such skillfully hu- morous skating on thin ice is unmatched in recent literature; it will give you a thrill you've never had outside of Voltaire, Anatole France, and the other old masters of social satire. And behind Thorne Smith's daring comedy you'll find the same keen wisdom the classic writers used in puncturing pompous hypocrisy and striking sham modesty dumb! Glance at the brief outlines of Smith's three most sparkling novels and you'll decide you must have THIS book for your own. It’s the very first Thorne Smith library ever put into ONE VOL- UME (a veritable $6.00 value), but we have decided to let new Guild Subscribers have it with- out cost! WE WILL SEND “The Thorne Smith 3-DECKER” TO YOU ABSOLUTELY FREE IF r IS FREE “Heavens!” exclaimed the senior part. ner. “What happened to her clothes? She didn’t come like this, 1 hope.” “Vou have part of my skirt in your hand,” Satin casually observed, “The others have other things.” FREE! You Get ALL 3 NOVELS IN ONE BIG BOOK! ,RAININ THE DOORWAY TURNABOUT is a story THE STRAY LAMB is a, meta- is a mad saga of sup- 7 7 i is morphosis in the mth degree. pressed desives anda 10, which everything fs GurPltero becomes beast, new world where inhi- a Ing S€X6S bird and fish—and enjoys bitions vanished and and drinks, resulting in some really titillating expe- secret dreams came true. uproarious comedy. riences in consequence. MAIL THIS COUPON TODAY! FREE—“The Thorne Smith 3-Decker’’ THE LITERARY GUILD OF AMERICA, Dept. 1J.E. 9 Rockefeller Plaza, New York Enroll me without charge as a member of the Literary Guild of America. month the gazing “Wings,” all other member jt is understood that 1 will purchase a mini iterary Guild within a year—either Guild Selections or ice —and you guirantes to protect me against any selections during this time. consideration of this at once, FREE, @ copy ef The Thorne Smith 3-Decher, cot State... ‘Subseribers write direct to the Literary Guild | . Canada, Sis Youge St. anada. 7 comicbooks.com