Judge — October 1937 — page 22: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

RADIO—How Broadcasts Are Born By Al Jolson Simonstein Shoe Company Hartswick, W. Va. September 15, Irrational Broadcasting System New York City. Gentlemen: Pectin of our competitors are sellin; shoes, they claim, by radio advertising a1 we would like to know how much this costs. We would not need more than a half hour three times a week if we can afford it. Very truly yours, Simonstein Shoe Co., By S. Simonstein, President. 1937. September 18, 1937. Memo From Irrational Broadcasting Sales tment to Artist Bureau The Simonstein Shoe Company is appar- ently interested in radio and queried us di- rect. Who have you under contract that you haven't been able to sell? Irrational Broadcasting System New York City September 19, 1937. Dear Joe: The Simonstein Shoe Company at Harts- wick, W. Va., wrote in and asked for dope about going on the air. I am sure they haven't got an agency. Don't forget where the tip came from. Violet. P.S. Tear this up after you read it. ELLINGTON LEAVING FIVE TONIGHT TO EXPLAIN WER TO YOUR LETTER PROADEAS TING. STOP 4 eR ULL HOUR TOMOR- FOR ANT DISCLOSURES SNATCH ‘AND GRABBIT ADVERTISING ASSOCIATES WESTERN UNION, NYC. SEPT. 27, ‘SIMONS' PRESIDE! SistoNSTEIN ‘Shoe COMPANY, HARTSWICK, ¥ GIGANTIC car ORCHESTRA. FORTY MEN UNDER D? 1937 STYLISH AT ONE DISTANCE TOY! EMBER OF, BOARD LISTEN TO SECRET AUDITION SNATCH AND ‘SRABBIT ADVERTISING ASSOCIATES. WESTERN UNION, N.Y.C.. SEPT. 27, 1937. S. SIMONSTEIN, SIMONSTEIN SHO! HARTSWICK, W.VA. ,STRONGLY URGE. Y. YOUR MIN Snatch and Grabbit Advertising Associates. Inter-office communication—do not mail. Wellington: What in hell do you mean setting up a cluck show with “footloose” in the bill ing title when you know damn well Simonstein is afraid the nudistic tendency will spread so that people will go barefoot as well as gar- terless?_ The old bird beefed an hour over the phone—collect. Knock this business over or quit wasting our dough. Those musicians get $18 a man for auditions. C. L. Snatch, President. 20 Bigger Nodice, Inc. Specialists in Advertising Lauderdale Building New York City September 30, 1937. Dear Mr. Simonstein: We have been advised that Benito Musso- lini turned down ten thousand a broadcast, but our Rome representative feels certain that if he ever goes on the air it will be for Si- monstein shoes, We are now working on three Senators and the only yodeling dwarf ever to leave the Swiss Alps. We will get you something dif- ferent. Did you notice our presentation where we got Tuffsox 453,000 replies to their contest in 13 weeks? We will have an acceptance from some real live talent in the next 48 hours and will advise you. Cordially yours, Norman Nodice, President. Simonstein Shoe Company Hartswick, W. Va. October 2, 1937. Mr. William H. Jeepers, President, Irrational Broadcasting System, New York City. Dear Sir: The last two auditions you piped out to us were not what we want at all. The boys you got working for you don’t seem to un- derstand I want a great show that will sell shoes. I don’t want any dance bands or tenors. They pushed out here to us a program called “A Friend to Man” in which some fellow read poetry while an organ tried to keep you from hearing what he had to say and another one called “Richard Reckless and his Seven League Boots.” Two competitors male) what they call seven league boots, See if you can get us Jack Benny or Ed Wynn. My youngest son suggests Buck Rogers so, please make him an offer. Only see if he can't do something with Simonstein Shoes instead of those rocket pistols. This radio business is giving us as much trouble as the time we had a shoelace shortage in 1923. Yours, S. Simonstein, Pres., The Simonstein Shoe Co. Memo from the President's Office To: C. J. Fumblerton, Program Dept. Note the stiches letter. don’t you offer a comedian to this busy and sell this fellow something and keep him from writing me. I'm busy. W. H. Jeepers. Snatch and Grabbit Advertising Associates 34 Loop Lane New York October 6, 1937 Mr. William Blurry Hilliam Horris Office New York City Dear Bill: Our shoe client is getting restless. Have you got any big names for $1500 a week that we can build a show around in one hell of a hurry? Sincerely yours, C. L. Snatch, fellow? Get - WESTERN UNION HARTSWICK, he VA. 1937 S. SIMONSTEIN, PRESIDENT, ON iee. HK, COMPANY, HART: A HAVE TAKEN EXCLUSIVE 01 THIRTY DAYS GIGANTIC RADIO PR Por rE nae SHOEM. Zz 732 AUMOAROROR act fey Wine Wi ih N YOU WANT rst HEA IGGER Wobrce. INC. Memo: From Joe Todd To C. L. Snatch Blurry just tells me that if he had a big name for $1500 he'd stuff it and put it in the Roxy lobby. Simonstein Shoe Company Hartswick, W. Va. October 8, 1937 Mr. W. H. Jee} 1s, President Irrational Broadcasting System New York City Dear Sir: 1 have decided you people don't know what kind of a program would sell shoes, so I am coming to New York to pick out my own program. I am leaving tonight and will arrive in New York tomorrow morning. Yours, S. Simonstein, Pres. Simonstein Shoe Company WESTERN UNION, N.Y.C., OCT. 12, 1937 MRS. S. SIMONSTEIN, ORO SIGISMUND WESTERN UNION, HARTSWICK, W.VA., S$, SIMONSTEIN, ce EW YORK CITY T LY RE, WHAT I GOING STOP COME HOME AT ONCE STOP NEVER MIND THE RADIO STOR RICHARD SAYS CHAIN STORE YERS. ARRIVED THURSDAY, STOP BUY ‘OGR, RD N'T BUY A PROGRAM ie THURSDAY MORNING SADIE Note in Dick Penny's column in the Daily Glass— Radio Row is cheering because Joe Doakes, who has been off the air for eleven months, landed the orchestra job on that new Simon- stein Shoe hour which takes the air next Friday. The rest of the talent is Bob Hash, a tenor . . . Good luck, Joe! Judge comicbooks.com