Judge, 1937-03 · page 2 of 37
Judge — March 1937 — page 2: what you’re looking at
What you’re looking at
# Analysis This page is primarily **advertising**, not editorial content or satire. It promotes Max Eastman's book "Enjoyment of Laughter" and solicits memberships to the Judge Laugh Club. The advertisement features testimonials from prominent humorists (Fred Allen, Rube Goldberg, P.G. Wodehouse) endorsing the book's insights into why people laugh. The pitch emphasizes that Judge magazine—described as "America's biggest humor magazine"—now offers members a two-year subscription plus Eastman's book for $5.25 (retail $3.75 combined). This appears to be a **membership drive** capitalizing on the book's popularity and Judge's editorial authority on humor. The content is commercial rather than satirical, aimed at building the magazine's subscriber base during what was likely the mid-20th century.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Join the S27 Laugh Club and Get This Best-Seller ‘Mas its field, 2 humor which i or Your Library WHY WE MAKE YOU THIS SPECIAL OFFER East ans We want you to become acquainted with the NEW JUDGE. Since the retirement of Life from the humorous field, Judge now in- cludes much of the tradition and many of the features of the old humorous Life, and Judge is now America’s biggest humor maga- zine value. It combines the best features of both magazines and, in addition, is constantly seeking new talent and new, modern humor. By joining the Judge Laugh Club now you get the work 0 of the best humorous writers and artists in America. Each Member Gets Two Years of Judge and Max Eastman’s Enjoyment of Laughter (Retail Price $3.75) All For $5.25 is making America and Amer- iea’s great humorists laugh— and shows them why they laugh. FRED ALLEN—My zipper is hopelessly spread from belly-laughs. If all the hyenas in the world were laid end to end, you would still get more laughs reading Enjoyment of Laughter. RUBE GOLDBERG—] will always have it with me when I work so that I will not stray from the path of honest insanity. P. G. WODEHOUSE—I don’t by nature guffaw. To my annoyance, I found myself guffawing. Nor amla read-alouder. Yet I clutched people by the lapel and read them choice bits. The climax came when, with tears streaming down my face from one superb pas- sage, I found it to be one of my own. JUDGE LAUGH CLUB 16 East 48th Street, New York City Gentlemen: Please enter my subscription to Judge for 2 years. And send my copy of “Enjoyment of Laughter” pronto! Oe - “ Also send a gift membership, including 2 years of Judge and a copy of “Enjoyment of Laughter” to Name and address Enclosed find my cheek for $.... comicbooks.com