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Judge, 1937-01 · page 3 of 52

Judge — January 1937 — page 3: what you’re looking at

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Judge — January 1937 — page 3: Judge, 1937-01

What you’re looking at

# Analysis of Judge Magazine Page (January 1937) The main cartoon, "The Lay of the Last Minstrel," depicts a figure (appearing to be an Irish immigrant based on the caricature style) discovering that switching to Sir Walter Raleigh tobacco enhances his social status or appeal—he's now accepted by what appears to be upper-class company. This is primarily an **advertising page** for Sir Walter Raleigh Smoking Tobacco, using ethnic humor common to 1930s advertising. The joke relies on period stereotypes: the implication that an Irish working-class character can "improve" himself through consumer choice. The page also contains editorial letters addressing magazine policy and a snooker-related contribution, but these are secondary to the tobacco advertisement, which occupies substantial visual space and represents the page's commercial purpose.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

LETTERS 182424 Dear Editor: This is my first, and prob- ably last letter to the powers that be, who are momentar- ily in charge of any of our publications. It so happens that I have nothing else to do but read and ponder and most of my time is given to reading. I think I have cov- ered most of the magazines ublished for the past year—and I still look forward to JuDGE—Buwt, I am about to revolt and return to the classics. The one track novel, the one idea short story, the informatory articles and treatises on present conditions and trends, and the biographies and sketches of our great and near great have finally and completely palled. 1 am bored no end! Remains Jupcr. It has been consistently good. The tide has turned. May I submit my objections? I, of course, know nothing of your troubles, nor your resources for cor- recting them. All I am going to do is de- structively criticize, The magazine is en- tirely too small and short to allow for any waste of space, nor for the inclusion of some of the long drivel you have allowed to creep in. First, tell George Jean Nathan ¢o tell us what he thinks of a show in just a few plain words. Sometimes after squirming thru one of his almost impassable mazes I come out to find that I know no more than when I entered, Second, may I suggest to Ted Shane that he tell us the good points of the good books he reads. The field is certainly large enough so that he should not run out of that kind of material, After all, let the rotten ones take care of themselves. Why should I read a half page review of a book only to find that it is terrible. If I want to motor to California I don’t study the road maps to beautiful Nova Scotia nor the travel litera- ture describing the advantages of Norway. As I said, this is entirely destructive crit- icism, With my silence I approve the re- mainder of your material. LT hope for results—but I imagine I will be ignored unless I come forward with a peti- tion of a hundred thousand names. At least, back away from your desk for a minute and think of what I have told you with my view- point. Very truly yours, KENNETH L. ROHRBACH. Dear Editor: There is one point I'd like to clear up in Irving Tressler's “Are You Sure?” on ques- tion nine, “The coronation of Edward VIII of England will take place—when?” Mr. Tressler's answer is “May, 1937." Hum— are you sure, Mr. Tressler? Yours very truly, Joun L. KirxLANp, Awright, Mr. Editor: Here's a check to cover my renewal for one year more. But I do believe that a few more pages of short snappy jokes would help a lot—since I got my fill of bridge. Now that amateur hours are still popular over the radio—why not try an “amateur page” for your publication and give some of us yokels a chance? Sincerely, PAUL H. BRatren. My Dear Young Judge: I am in receipt of your courteous letter of the 31st ult. and also of the copy of Juvce which you were kind enough to send me. As one Judge to another, I applaud our recent decision. It is rimful of law, equity and jus- tice and fully satishes both the eye and the ear. With due hu- mility and modesty I may say that no sounder or more epoch- al judgment ever dripped from the pen of John shall or Lord Mansfield. One of the obligations of the judicial office is to keep abreast of current decisions of moment. Now that I appreciate that your pronouncements are even better than my own, you will please be good enough to enter my subscription for Jupce and bill me therefor at your convenience. Now about this High Hat business. I had assumed, never having won an Irish Swi stakes or any other prize ae my wife, that the affair was merely a bit of good natured raillery. However, a letter and cer- tificate received a day or so ago, leaves me wondering and in doubt. Pray tell me if there is in truth one other almoner besides our beloved Uncle Sam. With brotherly greetings, | am Very faithfully’ yours, PAUL BONYNGE. To the erstwhile snooker players of JuDGE. Gentlemen: There was a time a few years back when quite a number of the staff of your publica- tion were patrons of our snooker depart- ment. One of our most posed pictures which help to make this address distinctive is the original of a cartoon which appeared in your magazine several years ago of a snooker game. However, I would have you know’ that Contract is just now at its raging stage here and I have some wonderful scotch which I have allowed to mellow for the past fifteen years. A highball or two during a few rubbers and you would be well fortified to meet the Mrs, and explain why you are late for dinner. Cordially, Jack Doyte. Dear Sirs: I return to you herewith your statement addressed to Mrs. Spencer in regard to re- newing her subscription: Mrs. Spencer does not desire to renew the subscription and will not accept the delivery of the magazine after the expiration of her present subscription. If you ask the reason you may lock at your | If your dramatic | dramatic critic’s lan, age. critic is suffering rom such a poverty of language as that used in the criticism indi- | cates and you publish his criticism, we do not care to continue to read your magazine. Yours very truly, HAROLD SPENCER. Judge Established 1881 Monte Bourjalty, Editor Jack SHUTTLEWORTH, Managing Editor Associate Editors: Tep SHANE, Pare LORENTZ, STANLEY JONES. 1937. Volume 112, Whole (0. 2698. Published montbly by Judge Magazine, Inc. " Publication office, 404 North Wesley Ave., Mount Morris, Ill Editorial and executive offices, 16 East 48th St, New York, N.Y. Entered as Second-Class Matter, July 26, 1933, at the Post Office at Mount Morris, 101, under ‘act of March 3, 1879, Copyright, 1937,” by Judge Magazine, Ine. Subscription rate, United States and Canada, 1.50 a year; foreign, $2.50; 1Sc a copy. Monte Bourjaily, President and Treasurer; Fred L. Rogan, Vice President: Elizabeth Young Bour- jaily, Vice President; Madeleine Brennan, Secre- tary; G. C. Irwin, Jr., Business Manager. Par- ticular attention is called to the fact that every article and picture appearing in Juvcr, is protected under the provisions of Section 3 of the Copyright Law of the U. S. upcr, January, ( THE LAY OF THE lS -eethen he switched to the brand of grand aroma W: insist that a pipe is the world’s sweetest smoke if reg~ ularly cleaned and fed a certain mix- ture of Kentucky Burleys. And that, we blushingly admit, is Sir Walter Raleigh Smoking Tobacco. Folks, we've discovered a combination of fragrant leaf that is raised, cured, well-aged, and secretly blended to smoke several degrees milder. Try this kingly tobacco. Life will seem brighter, the air clearer, and your circle of friends will widen. FREE bootie tells how to make your old pipe taste better, eweet- ‘er; how to in a new pipe. today. Brown & ‘TUNE 0 JACK PEARL (BARON MUENCHAUSEN) NBC BLUE NETWORK, MONDAYS 0:30 P. M., E.5.T. comicbooks.com