Judge, 1936-10 · page 3 of 36
Judge — October 1936 — page 3: what you’re looking at
What you’re looking at
# Analysis This page is primarily **advertising, not satire**. The left column contains a book review of "Drums Along the Mohawk" by E.E. Edmonds (a Revolutionary War novel). The dominant content is a large advertisement for **Beech-Nut Gum**, featuring a nervous traveler experiencing anxiety ("sudden swerves upset your nerves?"). The ad's humor is situational rather than political—it markets gum as a remedy for travel-related stress. The illustrated figure appears to be a generic anxious passenger, not a specific caricatured public figure. The advertisement emphasizes that Beech-Nut Gum offers various products (Peppermint, Pepsin, Sparmint, Opalene) and encourages readers to purchase supplies "before the trip begins." This is straightforward commercial marketing rather than political commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Judging the Books | AVING in “Rome Haul” dug the | I old Erie Canal from the rubbish, ind disuse that has buried it, and Hy turned its waters into swore of less ito the iitards, of Wis be upper New ds now stre and having dug monarchy, Walher D. Ee aliv uury War v00k is * hile no * picture of the Revo Mohawk Valley version “Drums Along the Mol it’s Mr ionately simp Rome Haul,” Happily, i ds humanizing curate job. still another step tow history, knock fing out of the historically livi ug the rts of our nd making i breathing folk like mayhe me. Mr. Edmon show you that under the al sublim: here them you and careful to of his- had similar faul tion upst small and big: virtues were pretty much tt “nas they are day in those very same he sectors, | A sort of Grand Hotelly thing, the wovel spreads the vital. statistic group of M vawkers thru the seven years fighting that was the Revolution ary War along the pleasant, ky purlicus of the Mohawk River Fort Stanwix to Fort) Johnson, no organized war, filled with lofty phrases and mighty historical deeds, but a sort of private war—a war within a war, by farmers who knew little of ashington or George or taxes but wanted to save their farms and wives and kids from their immedi- ate enemies—the mercenary Indians, the | Tory and the British. Tho Americans all, they themselves hated the Bostonians 1 the Continental Congress and their allies, the German farmers of the valley. only allied with them because they had pe I hatred of the British, But it was a war nevertheless, very James Fenimore Cooper, thrilling with ambush, scalping Indians, sieges hy village Hampdens burger Napoleons. The great weakness of the book is that Mr. Edmonds has fallen for a cur- rent practise among novelists. He has | tried to show the parallel between the problems of the farmer of t the farmer of this. Both, } think, makir 4f forts, fought commanded by at day and seems to have been vietims a mess- | Congress, and he does every- thing but see the Hand of Moscow be- hind it All. Frankly, we think him, hero tho he be to us, slightly cockeyed and we hope this halfhaked — intrusion politics doesn’t mean that Mr. E. to trade his consid for a bag of politi into "S yoing ble novelist’s talent lo slush, But there’s eno sheer speeding yarn in “Drums Along the Mohawk” to slough over these o ngs. The Indians handled. re marvelously thought out and You get the idea after awhile | (Next page, please) fot xhat uncertain feel, Ng ~ ~ : i) Do sudden swerves Se Upset your nerves? Does traffic get your goat? Do stomach ills Disrupt your thrills On board a train or boat? If so, be ready— Keep calm and steady— Give Beech-Nut Gum your vote! Travellers | keep calm vith BEECH-NUY GUM 72 BEECH-NUT PEPPERMINT GUM is 30 good it's the most popular favor of any gum sold in the United States. J BEECHIES. . another i IN GUM fine Peppermint Gun Resp tl abrgi natant sealed in candy coating. Like . pepsin ard: Gum and Candy 1a one a hearty meal digestion ORALGENE. .. Its firmer texture givesm uch ralize ty. Each piece indi- vidually wrapped. GET YOUR SUPPLY OF BEECH-NUT BEFORE THE TRIP BEGINS 1 dehydrated helps n BEECH-NUT SPEARMINT. especially for those who like a distinc tive favor. A Beech-Nut Quality product. comicbooks.com