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Judge, 1936-10 · page 2 of 36

Judge — October 1936 — page 2: what you’re looking at

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Judge — October 1936 — page 2: Judge, 1936-10

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# Analysis This page is primarily **advertising for Artie McGovern's fitness and health book**, not political satire. McGovern was a real New York physician and fitness trainer who ran a gymnasium catering to wealthy clients. The ad uses testimonials from celebrities (Babe Ruth, Gene Sarazen) to promote McGovern's exercise methods for doctors and busy professionals feeling "run-down." The pitch emphasizes that McGovern's "safe, sane methods" can increase vigor, improve sleep, and aid weight loss without exhaustion. The page includes a mail-order coupon ($1.98 for the book) and a form for ordering. While *Judge* was satirical, this particular page functions as straightforward commercial promotion rather than political commentary or social satire.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

When Doctors “Feel Rotten” —This Is What They Do! y of New York's busiest. physicians stand up under their gruelling duties? are their nerves so steady, their minds so clear after nights of broken tiguing work? sleep and days of iN ARTIE MeGOVERN P The answer is simple. They follow rules for health described by Artie McGovern in his new book. Many not only go to McGovern's famous gymnasium in New York, but asked him to become Physical Director of the New York Physicians’ Club! These doctors are too wise to fall for work-outs that leave the “patient” gasping, dizzy, exhausted, the kind of exercise that does more harm than good. And not only doctors have benefited by McGovern’s safe, sane methods. Among the nationally known people who have used them ar over Whalen, Walter Lipp- mann, Vincent Richards, Babe Ruth, Gene Sarazen, Rube Goldberg, Frank Sullivan, Paul Whiteman, Isaac Mareosson, America’s Greatest Trainer at Last Reveals His Secret of Keeping Fit! In his new book Artie McGovern gives you the “de-bunked” truth about exercise. He explodes popular fallacies. He shows you how to increase vigor, feel better, end constipation, and cither lose weight or put on solid pounds—how to get more en- joyment out of life. Your particular problem (depend- ing upon the type of person you are) is treated as such, Here is a book of unvarnished truth about your bod yur health, your living habits. It shows the ONE sufe way to control weight (the way doctors and ‘ctes do); how to eliminate nervousness, sleepless- ness; how to correct constipation without laxativ how to tone-up your entire system, and build reserve vitality to resist sickness. And all with simple, easy exercises you can do at home—without apparatus! Are You Overweight — Run-Down — Constipated? Do you feel run-down? Are your muscles flabby? Are you overweight or underweight? Do you take laxatives? Do you sleep poorly? Do you wake up tired? If your answer to one or more of these is “Y then you owe it to yourself and family to try the McGovern method. SIMON and SCHUSTER, Inc., Dept. 3710 386 Fourth Ave., New York City _ Send mea copy of Artie McGawvern's pew illustrated boo Fit, in complete detail, the method ues in keeming doctors and famous men in all wall postman delivers it, I will pay $1.93, plus few cent: | that, if T care to, T may return the book within d that. if putting Mr. McGovern's method into th, produce the actual results I want, Tam ne book. In either case my $1.93 is'to Le City... State [Uj Check here if you are enclosing $1.98 herewith, thus saving postage charges. Same refund privileges apply, (Ontade U8 $8856 Price $198 —IF you decide while you are e other hanul, joret you can demon a par sci food fads and © MeGovern's book shows Keep fit without such drudgery or exhausting exere Artie McGovern doesn’t make you give up smoking, cocktails, ju calories of vitamins. He has no pills, trick reducing salts, tonics of appa- ‘ou. His famous Method is based upon sound scientilic principles; the result of 20 years’ experience in planning physical cul- ture programs for people in all walks of life. Thousands have paid up to $500 for the McGovern course—now so clearly described and illus- trated int t new boc he Secret of Keeping Fit'’—the very same method relic housands of doctors and men important in public life. SEND NO MONEY TRY THE McGOVERN METHOD ON THIS 30-DAY DOUBLE GUARANTEE The McGovern method has worked for thousands and can therefore be sold to you on the following tern: Send no money with the convenient coupon below. @ When postman hands you 5 of Artie Me- Govern’s new book, THE $ KEEVIN FIT, deposit with him the Special Offer price of only $1.98, plus few cents postage. If, after five days’ read- ing, you are not convinced that the McGovern Method is just what you need and want uu may return it and your money will be refunded at once If, after applying for 30 days the principles clearly given in Mr. McGovern’s book, you don’t feel like a new per ing health and new-found “pep’ ren't thor oughly convinced by actual RESULTS that itis working wonders for YOU—you may even then return the book for a full refund. Clip and mail this coupon—without money NOW! SIMON and SCHUSTER, Inc. Dept. 3710, 386 Fourth Ave. New York BABE RUTH ;{ —What tho McGovern Method Did for Him Before After Weight...... 256 216 GENE SARAZEN Says: ree of Mealtts Neck + 44 15% i vale Chest, 43 40 Expanded. 45'5 47 have tried Waist. . 34 38 keep in good trim, hut none com= pares with yours for getting re~ oults. comicbooks.com