Judge, 1936-03 · page 3 of 36
Judge — March 1936 — page 3: what you’re looking at
What you’re looking at
# Analysis This page is **primarily advertising, not satire or political commentary**. It promotes a "Health Ray Sun Lamp" — an artificial ultraviolet light device marketed for home use to create a suntan indoors. The ad targets both men and women, claiming tanned skin signals "vigorous health" and improves appearance and social standing. It emphasizes convenience (no beach trip needed) and health benefits, citing UV rays' purported ability to fight rickets and increase "youthful vigor." There's a testimonial from a Hollywood movie extra and a "Child Life Seal of Approval" endorsement. The imagery shows a shirtless man using the lamp. This reflects 1930s-40s health fads promoting artificial tanning before the dangers of UV exposure were widely understood. The $1 down payment offer targets working-class buyers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Have that healthy TA Ni that Men and COMMAND ATTENTION WITH THE APPEARANCE OF STURDY, VIRILE HEALTH! @ The sun is man’s great benefactor .. . yet modern man chooses a mode of life that practically destroys all chance of utilizing those beneficial ultra-violet rays, except for a few weeks in the Summer. He covers his body with heavy clothes, lives indoors and even if he does get into the sunshine, the smoke and grime in the air deadens the weaker Wiater rays. B There is just one answe And -Artificial sunlight, fall the y h 3 your tan as quickly as you wish, in the c your own home. Simplicity and ease of operation make it the ideal sunlamp for children. , , APPROVED BY ‘CHILD LIFE B Asa protection to their readers, all prod- ucts advertised in Child Life Magazine are tested in their laboratories and approved by them. They say, “It is a pleasure to advise you that the publishers of CHILD LIFE have granted your company the ‘Seal of Approval’ on “Health” Ray Lamps and Carbons. This = _ Lamp has been in constant use bya reputable physician and is still perfect.” FOR EVERY MEMBER OF THE FAMILY BAn inexpensive pleasant way to g safeguard health! —— / a THE CHEAPEST FORM OF HEALTH INSURANCE! @ Build up your resistance and vitality so that your system will easily throw off germs and poisons. Insure yourself against illness the sunshine way! Start NOW by mailing the coupon TODAY! (Women Admire! Daun have that pale, indoor, “pasty” look—when you can have the natural ruddy glow of vigorous health. The same kind of Tan you get ona Florida beach! Your personal appearance is either a distinct social and business asset—or a handicap. @ Now a daily “sun bath” in the privacy of your own home, will keep you looking like a Million Dollars—and feeling as physically fic as you look. LOOK HEALTHY .. . BE HEALTHY @ A sales manager attributes his recent increase in personal sales to his “‘prosperous-appearing, healthy, just-back-from-Palm-Beach look.’’ A few minutes each morning or night with his Sun Lamp does it. A leading Hollywood movie star, on leave for personal appearance in a Broadway stage pro- duction, keeps her fashionable Tan in the same way. w But your daily bath with ultra-violet rays does far more than enhance your appearance. For these rays actually help to increase youthful vigor and vitality. They tend to stimulate glandular func- tions. Ultra violet rays are known to be remarkably efficacious in some forms of skin diseases and in destroying germ life. Many cases of pimples and temporary blemishes have yielded quickly to their purifying action. These rays have often been found unusually effective in cases of listlessness and anemia and are an invaluable aid in the treatment of rickets. Children have responded rapidly to this treatment. SEND NO MONEY! TEST IT AT OUR EXPENSE! B@ We want you to experience the remarkable benefits the perfected HEALTH RAY SUN LAM FREE. use for 7 days In your own hor wonders In the way you look and feel! 1 y keep It, It Is yours for the remarkable new low price of Pay as little as one dollar down payment. @ Now. for the firs really high grade Ultra-Violet Sun Lamp, bearing the stimp of approval of some of the highest testing les, iy within the reach try before you buy—don't delay, rush coupon below to Health Ray Mfg. Company, 342 West 4th St..New York Clty! $1.00 DOWN PAYMENT BUYS | HEALTH RAY MFG. CO., Dept. 653 342 W. 14th Street, New York City Send me full details of your special FREE TRIAL OFFER on the Health Ray Sun Lamp. Name___ psec Please write Mr. Address > City — State___. This is not an ordei hip nothing 36 Health comicbooks.com