Judge, 1936-03 · page 2 of 36
Judge — March 1936 — page 2: what you’re looking at
What you’re looking at
# Analysis This page is primarily **advertising for Seagram's V.O. whiskey**, not political satire. The ad uses a historical theme rather than contemporary politics. The left side shows "Leadership through Character," featuring an illustration of Alexander Hamilton being cheered by crowds after passage of his 1790 finance bills in New York. The ad connects Hamilton's character-driven leadership to Seagram's whiskey's reputation and longevity since 1857. The text explicitly compares Hamilton's "policy of Sound Money" to Seagram's maintenance of quality standards in whiskey production over 76 years. It's a brand-building strategy: associating the product with American historical leadership and stability. The page is essentially a sophisticated commercial disguised as historical commentary, typical of Judge's advertising approach during the Prohibition-era repeal period.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Z Y LEADERSHIP . By his CHARACTER and LEADERSHIP Alexander Hamilton established ia America the policy of Sound Moncy +++ Hlustration shows Hamilton cheered by crowds after the passage of | his great finance bills, New York, 1790. “Whiskies of Character” Bottled in Bend Jer Car SEAGRAM NCIENT Bortie” Rye Seacram’s PepiGree StuatGut Rye SEAGRAM'S PEDIGREE STRAIGHT BOURBON SEAGRAM'S STRAIGHT BOURBON SeaGram's “8 Just as Alexander Hamilton pio- neered in the policy of Sound distinctive quality of Seagram's “Vv. 0." has made it America’s Money-so, for 79 years, the House largest-selling bonded whiskey buy ohne nalar Bolted rp ohishey at of Seagram has maintained its pol- icy of Sound Whiskey. .. Not just their superior taste, and bouquet, but the essential character of Sea- gram’s finer whiskies has been re- sponsible for their leadership...The since Repeal. Mellowed in charred oak for 6 long years, Seagram's “V.O." is bottled in bond under the supervision of the Canadian Government... Everywhere— Men Who Know Say “V.0.” FINE WHISKIES SINCE 1857 cagram’s VO’ Seagram-Dustillers Corporation — Executive Offices: New York Say Ceagrams and be Cure comicbooks.com