Judge, 1936-01 · page 4 of 36
Judge — January 1936 — page 4: what you’re looking at
What you’re looking at
# Analysis This page is **primarily an advertisement**, not satirical content. It promotes Seagram's whisky, specifically their "Bottled-in-Bond" varieties. The ad uses a scholarly theme—featuring an open "Book of Knowledge" from 1857—to establish brand heritage and legitimacy. The text emphasizes that Seagram's whiskeys have maintained "aristocratic lineage dating back to 1857" through "Time, Tradition, Craftsmanship" and "79-year tradition of finer taste." The circular inset lists specific Seagram's products: V.O., Ancient Bottle Rye, Pedigree Straight Bourbon, and Crown Blended Whiskies. A bottle image appears on the right. The tagline "Say Seagram's and be Sure" reinforces brand trust and quality. This represents typical early-20th-century advertising strategy: linking products to established tradition and authority to appeal to consumers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
{ PAGE ONE wie SEAG De aumaareyty Fertenemilony . EA My newng Mend, s ae f, oth? Bottled in e Bo nd under Canadian Gov't Supervision Time, Tradition, Craftsmanship, — these and these alone can bring you finer whis- SEAGRAM's “V. O. have an aristocratic lineage dating back SEAGRAM'S “ANCIENT Bortte” RYE . a SEAGRAM'S PEDIGREE STRAIGHT BOURBON | to 1857. They have been distilled with StAGRAM'S PeDionte Straicur Rye | SEAGRAM'S STRAIGHT BOURBON : Vo” SEAGRAM'S “83” continued uninterrupted for more than Or, kies. Seagram's Bottled-in-Bond whiskies : agram. the same pride in craftsmanship that has ere, three generations. Each is a whiskey mas- SEAGRAM'S 5 CROWN terpiece. Each has its host of admirers. SUR'S T CAOWN y, And all belong to the Seagram Tradition —the 79-year tradition of finer taste \ that is famous the whole world over. Executive Offices: N.Y. FINE WHISKIES SINCE 1857