Judge, 1936-01 · page 3 of 36
Judge — January 1936 — page 3: what you’re looking at
What you’re looking at
# Advertisement, Not Satire This page is primarily a **pharmaceutical advertisement** for Grove's Laxative Bromo Quinine cold tablets, not political satire. The image shows a doctor examining a sick patient in bed, with the headline playing on the common excuse "a slight cold it was yesterday"—implying the patient's condition has worsened. The advertisement argues that colds require internal medical treatment, not just local remedies. Grove's product claims four benefits: opening bowels, checking infection, relieving headache/fever, and "toning the system." The "Don't Dally—Don't Compromise" section urges immediate treatment with their tablets to prevent a cold from developing fully. This reflects early 20th-century medicine marketing, when such products made broad health claims now considered dubious or illegal.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The Necessity of Treating a Cold Promptly and Internally! The “Common Cold” is nothing to take lightly. It takes a greater toll in life, in health, in time lost from work and school and in medical expense, than any other affliction to which hu- manity 1s subject. The U. S. Bureau of Public Health Service says the “common cold” is the most frequent cause of illness and that it is often the forerunner of bronchitis, bronchial pneumonia and other equally serious diseases. What a Cold Is One reason why colds turn out so seriously is that people are prone to take them too lightly and treat them too casually, It is well to remember what a cold is —an internal infection. As such, a cold patently calls for internal treatment, Purely local treatments—applications of this or that—may help temporarily, but they won't get at the seat of the trouble, an infection within the body. A cold, moreover, calls for a cold treatment and not a preparation only incidentally good for colds. Grove's Laxative Bromo Quinine is what a cold calls for—first, because it's expressly a cold tablet—secondly, because it’s internal medication. Four Important Effects Grove's Laxative Bromo Quinine, working internally, does four things, all of them of paramount importance in treating a cold: First, it opens the bowels, an admit- tedly advisable step in the treatment ofa cold. Second, it checks the infection in the system. Third, it relieves the headache and fever. Fourth, it tones the system and helps fortify against further attack. These four effects are what you want in the treatment of a cold and, in 1 Grove's Laxative Bromo Quinine you get them in the form of a single tablet. Grove's Laxative Bromo Quinine contains nothing harmful and is safe to take. Its harmlessness, as well as its efficacy, is attested to by the fact that it is the largest selling cold tab- let in the world. Don’t Dally— Don’t Compromise When you feel a cold coming on, act quickly and act decisively. Go at once to your druggist and get a package of Grove's Laxative Bromo Quinine. Start taking the tablets immediately, two at a time, every four hours. Adopted promptly, this treatment will usually stop a cold the first day, and that’s the action you want! All drug stores sell Bromo Quinine tablets iad the few pennies’ cost may save you much in worry, suspense and expense. Ask firmly for Grove's Laxa- tive Bromo Quinine and insist upon getting what you ask for. comlicbooks.com