Judge, 1935-12 · page 4 of 41
Judge — December 1935 — page 4: what you’re looking at
What you’re looking at
# Hunter Rye Whiskey Advertisement This is primarily a **whiskey advertisement** rather than political satire. It celebrates Hunter Baltimore Rye Whiskey's 75th birthday, depicting a well-dressed hunter on horseback holding an enormous bottle as a "gadget" or prize. The humor is straightforward product advertising: the exaggerated bottle size and the hunter's delighted reaction make the whiskey seem desirable and celebratory. The accompanying text emphasizes that Hunter is "America's Largest-Selling Rye Whiskey Before Prohibition"—a significant historical detail, as this appears from the Prohibition era when such advertising was becoming restricted or nostalgic. The "Crystal Pendant" mentioned is a quality mark sealed into bottles. This is essentially vintage marketing hyperbole rather than social commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
BALTIMORE RYE WHISKEY-A BLEND | ] : Q “Wee Lith gadget they ase us | — far ou 1S# Guxtday / | @ No, the happy hunter isn't going in for gaudy ear- “Hunter tastes even better than pre-war.” “Hunter” is a . | rings. He's just tickled with his Hunter Crystal Pendant. whiskey you can stay with. You'll like its rich bouquet, For your protection this mark of quality is sealed into its mellow, smooth, full-bodied taste. Ask for Hunter every genuine quart and pint bottle of Hunter Balti- Rye in your next cocktail or highball. Take home a more Rye. And what whiskey has a better claim to quart or pint from your neighborhood liquor store. quality? On this, its 75th birthday, men who know say, Hunter Baltimore Rye Distillery, Inc., Baltimore, Maryland. > America’s Largest-Selling Rye Whiskey Before Prohibition y | comicbooks.com