Judge, 1935-12 · page 3 of 41
Judge — December 1935 — page 3: what you’re looking at
What you’re looking at
# Analysis This page is primarily **advertising, not satire or political commentary**. It promotes Parker fountain pens and pen sets as Christmas gifts. The content consists of: 1. **Main advertisement**: A Parker pen with "visible ink supply" that "holds 102% more ink," marketed as a practical gift for men 2. **Gift packaging options**: Three decorative "utility cases" with ribbons labeled "New," "Beautiful," and "Necessary" 3. **Product details**: Emphasis on the pen's reliability and the smart Plaskon utility case for storing pens, cigarettes, or jewelry The only figurative element is a photograph of a man writing—used generically to show the product in use. There is no political cartoon, caricature, or social satire on this page. It's a straightforward mid-century commercial advertisement typical of Judge magazine's revenue model.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
WHAT ELSE CAN YOU GIVE A MAN Ue bell use every day anc carsy over his hea fos life! A Gift that Every Woman Too Would Joyfully Welcome, for This Revolutionary Pen Holds 102% More Ink—Shows When to Refill—Hence Ends Running Dry People can't do their best work with olde style pens that bold Little tah aud run dry without warning! This CLristhius PARKER GIVES OUTRIGHT THIS SMART PLASKON UTILITY CASE (for cigarettes, jewelry, of boudoir trifles) with the purchase of this Laminated Pearl Pen and Pencil Set ‘This Pre-Curistuas Sreciar—thia fashion- able innovation—is a reward for being an early- hied shopper. So go p ptly to your favorite depart) store, pen shop, stationer’s, jeweler's,ord Purchase one of the lovely Parker V Laminated Pearl Pen and Pencil Sets, and your dealer will mount it in this permanent Plaskon Utility Case—an utterly new gift idea — for which he will charge absolutely nothing. On receiving this gorgeous uur friend or loved one ly transfer the Pen © to pocket, ban or desk, and put to use smart Plaskon Case as a el case, oF sitory for bobby 244 pins, ete. Made of Jet or ie Brown Plaskon, with ‘GUARANTEED MECRARKALY Ivory Lid—it's permanently strong, thoroughly y and attractive. So don’t forget to ask for the famous “Parker” hy name instead of for just “a fountain pen.” For “Parker” is the name that your dear ones will look for on any gift Pen or Set—the name that will make them stand up and cheer on Christmas morn. And remember that the Parker is the only Genuine Vacumatic Pen—contains No Runner In«x Sac—No Lever Fitter—No Souint-Gun Piston Pump—nothing to render it useless later. That's why it's GuananteeD Me. CHANICALLY Perrec Stop at the nearest pen counter and you'll see why the marvelous new Parker Vai cleads all Christmas lists. The Parker Pen Co., Janesville, Wis. comicbooks.com