Judge, 1935-05 · page 4 of 36
Judge — May 1935 — page 4: what you’re looking at
What you’re looking at
# Crab Orchard Whiskey Advertisement This page is primarily a **whiskey advertisement** rather than political satire. It advertises Crab Orchard bourbon, claiming to be "America's fastest-selling straight whiskey." The narrative describes a Kentucky hotel famous for roasted possum and juleps, establishing Southern frontier authenticity. The illustration shows an elegant dinner party, contrasting the rustic origin story with refined hospitality. The ad emphasizes that Crab Orchard whiskey became notably popular *after* Prohibition ended, positioning it as the answer to consumers seeking "good old-fashioned" straight bourbon "made the good old-fashioned way." The text suggests the brand capitalized on post-Prohibition demand for quality whiskey when "people were searching for something hard to find." This is commercial content, not satirical commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
On clear moon- light nights, the guests of that fine old Crab Orchard Springs Hotel often pricked up their ears as the deep baying of "coon dogs floated in over the Kentucky hills. They knew what it meant, and smiled in happy antic- ipation—for when local hunters treed a "possum, you could expect next day a meal famous all the way from Look- out Mountain to Louisville. But there was more than good old- fashioned Southern cooking to draw gentlefolk to that famous hostelry down in Kentucky, and to the more than locally famous waters of the near- by limestone spring. One thing upon which every South- ern gentleman of the day prided him- self was his judgment of bourbon, So © 1935, The American Medicinal Spirits Corporation, Louisville, Kye The fame of its roast possum and fragrant juleps was known throughout the Blue Grass country the local hotel sought far and wide for something to please the critical palates of its guests, and found a whiskey, made up Louisville way, that came to be called Crab Orchard. In those early days, that rich red bourbon didn’t even have a label, Tt wasn’t put up in bottles. They bought it by the barrel—and you Kentucky straight whiskey | Made the good old-fashioned way Smooth and satisfying to taste Sold at a price anyone can pay STILE CY) 4 ved pide to ped whey AMERICA’S FASTEST-SELLING STRAIGHT WHISKEY were lucky indeed if they let you, as a special favor, carry a jug or two away. And thus, the old Crab Orchard Springs Hotel spread its reputation for the exquisite food and mellow whiskey to be found there. But more than sixty years rolled by before the whiskey labeled and bot- tled with the name Crab Orchard suddenly burst into nationwide fame. Prohibition had come and gone. People were searching for something hard to find. They wanted a straight whiskey—made the good old-fash- ioned way—and they wanted a low price. Crab Orchard filled all three wants so accurately that it became America’ sfastest-selling straightwhiskey. comicbooks.com